Praying for Sheetrock A Work of Nonfiction - 2027 Words

So emphatic is Melissa Fay Greene that Praying for Sheetrock is a work of nonfiction that she includes the phrase as a part of the title. Perhaps she feared that her use of novelistic techniques might lead the reader astray into believing that the stories she tells, the history she recounts, are imagined or distorted. Without resorting to journalese, she employs some of the reporters tricks to make her work more immediate: background stories, anecdotes of local color, repetition, and just enough narrative tension to push her tale forward. Consciously or subconsciously, she absorbs and uses to great effect some of the techniques Truman Capote developed for In Cold Blood (1966). She re-creates conversations without unnecessary asides and,†¦show more content†¦Its undisputed leader was Thurnell Alston, who along with Sammie Pinkney, a retired policeofficer, and Nathaniel Grovner, a preacher, brought the tactics of protest and confrontation to bear on a system of patronage contr olled by Sheriff Poppell. He had actually employed black deputies and had allowed blacks to register to vote in the past. He depended on their voting in a bloc for his hand- picked candidates after 1966. Until that time, he manipulated the process so that no black man or woman could have been elected to the county commission, but he was a wily and astute politician who thought that he could control the shape of the inevitable changes he saw elsewhere when they came to his county. In that year, his black candidate, a 78-year-old man, was elected to the commission so that federal minority participation guidelines were satisfied. Poppell guaranteed federal funding of county projects, and although he was never indicted for any crime, some of those funds are said to have lined his and his relatives pockets. Sheriff Poppell already had, therefore, a respected black churchman, Deacon Thorpe, on the commission, and when Thurnell Alston ran against him the year after the shooting, the at-large voters returned the sheriffs yes-man to office. Once again, Poppell proved his clout. Among other things he controlled in the county was the selection of grand juries, and soon after the first election Alston lost, these white men

Mixed Economy Free Essays

This paper is to be submitted to Mr. Booker as an assignment. It essentially focuses on two questions: a) How does the free market deal with the fundamental question of micro-economics? b) What problems are posed by merit, demerit and public goods? Fundamental question of micro-economics So, first, what is economics? According to Paul A. We will write a custom essay sample on Mixed Economy or any similar topic only for you Order Now Samuelson, economics is â€Å"the study of how societies use scarce resources to produce valuable commodities and distribute them among different people. † Very briefly, we may summarise that economics is the study of how people choose to use resources. The economic problem is said to arise when we have scare resources to satisfy our unlimited wants. As a result of this problem, which is sometimes called the problem of scarcity, choices have to be made over the following points: 1. What to produce? A classic question here that we often heard of is â€Å"Butter or cannon? † Should an economy produce more consumer goods, e. g. TVs, which can immediately raise people’s living standards, or put more resources into produce more machinery that would enhance the economy’s production capability in the long run? How to strike a balance over the quantities of diffident goods are going to be produced is well worth considering for the decision-makers. 2. How to produce? Generally, what we expect the market going to do is to obtain maximum use out of resources available. This is obvious, but some other issues besides purely economic concerns also should be considered. For example, even though we could produce more goods by forcing labours to accept longer working-hours; this is not something we should do, since there exists moral objections. So, the decision to maximise output and satisfy more wants would need to consider the full impact on the environment and any potential long-term health risks. 3. For whom to produce Though, on the surface, almost all the countries agree that the wealth allocating system in an economy should be â€Å"fair† for both the poor and the better off; in fact, there are some attempts to create a more egalitarian society through policies that re-distribute wealth and income society from the rich to the poor in some capitalism countries, but they are merely self-deceiving, from my point of view. The reason is quite straightforward: the powerful capitalists are the very people who actually operate the political machine in capitalism countries; never would they enact laws which may deprive them of their wealth, would they? (Pardon me for holding such an â€Å"extreme† opinion, Mr. Booker, but I have to be honest! ) Factors of production Now, in the next two pages, let’s sort out four types of resources involved in a production process, known as factors of production: i) Land. In economics, land refers to all natural resources, which can either be renewable and non-renewable. Renewable resources are replaced automatically by nature and so can be used on a continual basis, e. g. rivers; non-renewable resources, in contrast, are not automatically replaced, e. g. fossil fuels. Land is probably the most occupationally mobile of economic resources. However, land is absolutely geographically mobile- we can never move land from Suzhou to Suzhou! ii) Labour Labours are th e people who actually working in a production process. Labours are often not occupationally and geographically mobile due to a series of reasons, e. g. lack of skills or reluctance to accept a higher house price in another place. iii) Enterprise or entrepreneurship An entrepreneur is someone who put the other three resources together into production. Two functions that this factor carries out: a) To organise the other economic resources. b) To take risks involved in the production. Some risks, including fire, theft and flood, can be insured against but others, like costs of production rising, tastes changing, cannot. The entrepreneur is considered as the most mobile of economic resources. They are usually versatile. For example, an entrepreneur who is organising the production of a shoes manufacturing factory is very like to have the ability to run a clothes-making firm; they are also often willing to move from one area to another, since they are always seeking the place where they can make the most profit! iv) Capital goods Capital goods which may be also called producer goods are any man-made aids to production, e. g. ffices, warehouses or a printer. Most machines, equipment and processed raw materials are geographically mobile, even there may involve extra transportation cost, but goods such as factories, offices are not. Many specialised machines e. g. sausage machines are occupationally immobile; while others which are of general use, like a printer, can be occupationally mobile. Economic systems There mainly exist three kinds of economies, the command economy, the free market economy and th e mixed economy. 1. The free market economy In a free market economy decisions on how resources are to be allocated are taken by households and firms. The key point is that they interact as buyers and sellers in the market for goods and services. Prices act to indicate the likely market value of particular resources. Figure 1: A Circular Flow Diagram of a Free Market Economy Many economists believe that in a free market economy, the price system is an â€Å"invisible hand†, which brings together private and social interests in a harmonious way and the government is of no need to intervene the conomic activities; this is the fundamental philosophy underpinning the workings of the market economy. However, in my opinion, even though the markets can play a very important role to a great extent, the government need to intervene in order to obtain a sustainable, continuous economic growth. A best example could be U. S. , which was proud of having the most characters of the free market economy, is now in a great hurry to natio nalise AIG and many other banks in the economic crisis. How to cite Mixed Economy, Papers

Divorce Bill Reactions Sample Essay Example For Students

Divorce Bill Reactions Sample Essay MANILA. Philippines – Amid heated arguments on the Reproductive Health ( RH ) measure. lawgivers are puting their sights on another dissentious step: the divorce measure. Talking on ANC’s â€Å"The Rundown. † Cavite Congressman Elpidio Barzaga says the evidences for divorce are stated in the step are excessively flexible. â€Å"There is no proviso on how long these conditions are bing before the parties in the matrimony can avail of divorce. † Lawgivers have identified several evidences for divorce: when the married twosome has been separated for five old ages de facto and rapprochement is extremely unlikely ; the twosome has been separated for two old ages before registering for divorce ; when the evidences for legal separation ( unfaithfulness. psychological incapacity and unreconcilable differences ) are present ensuing to an irreparable matrimony. We will write a custom essay on Divorce Bill Reactions Sample specifically for you for only $16.38 $13.9/page Order now Barzaga says divorce would non beef up the state and may merely take to headlong matrimonies. â€Å"We have a constitutional authorization necessitating the protection of the household and province every bit far as matrimony is concerned. Harmonizing to the framers. in order to hold a strong state. we must hold a strong household. and it’s necessary for the province to solidify the household. advance its entire development and show the holiness of the Filipino household. † â€Å"If we allow absolute divorce we may ensue in headlong matrimony. Our want for holding a strong household will non be realized if we allow divorce in the state. Divorce would non beef up but in fact will destruct the household. † Barzaga adds. Baseless frights But former Gabriela party-list Representative Liza Maza says. the fright that most married twosomes will avail of divorce is baseless. â€Å"Divorce is an option for matrimonies sing irreparable dislocation. This is non for happy matrimonies. † Maza adds that a step supplying divorce as an option would. in fact. guarantee the endurance of problem-ridden households. â€Å"A strong household marked by force violates the holiness of matrimony. † â€Å"Tayo na lang Po Air National Guard bansa na Hindi nagpapahintulot sa isang sensible at angkop na solusyon sa mga sitwasyon na kung saan na hindi na talaga kailangang pagsamahin dad Air National Guard mga relish nang Hindi magsama. † Maza says. A losing conflict? Barzaga believes the divorce measure may be in for a losing conflict. â€Å"The statement in Congress is. in all likeliness. this measure will non be approved in Congress because the married womans of the congresswomans will be ordering to their hubbies non to vote ‘yes’ to this measure. † he says. Maza now urges lawgivers to look at the virtues of a culture-sensitive divorce measure. designed to turn to contemporary worlds. â€Å"If we look at the study of the Solicitor General. from 2001 to 2010. there’s a 40 % addition in the figure of those who filed for revocation. â€Å"It’s clip to hold a dispassionate position and expression at the virtues of the proposal. The measure has serious concerns it wants to turn to. With legal separation the twosome can’t remarry†¦ With psychological incapacity. you have to turn out it’s nowadays at the clip of the jubilation of matrimony. These legal redresss are deficient. that’s why th e measure is presenting divorce. † Maza says. â€Å"Pag naayos natin ito. we will value marriage more Hindi yung parang naglalaro lang. † A Social Weather Stations study taken from March 4-7. 2011 shows Filipinos are already divided on the issue. with half of the population ( 50 % ) in favour of divorce for legally-separated twosomes. 33 % opposed and 16 % open. MANILA. Philippines: The Philippines Congress has started a het treatment on a controversial divorce jurisprudence. The House commission on alteration of Torahs kicked off its treatments on the dissentious divorce measure. with pro- and anti-divorce policymakers confronting off on the topic of legalising divorce in the state. Gabriela women’s party list group. writers of the measure believe that the bing edict on matrimony is non equal. and that allowing divorce will help many twosomes and households tormented from unsuccessful matrimonies. Existing Torahs license for legal separation and revocation. Pair who had their matrimonies nothingnesss are liberated to acquire married once more. while twosomes who are officially separated are non permitted to. Luzviminda Ilagan. Gabriela Women’s Party List representative said: â€Å"The world of human nature is such that there are failed matrimonies. and the factors may come out after the matrimony itself. after the celebration †¦ . it may be more harmful to the kids of these unhappy twosomes to go on to remain together. so we are suggesting an option. † .u57fec8a17d4180c900cc074f17988063 , .u57fec8a17d4180c900cc074f17988063 .postImageUrl , .u57fec8a17d4180c900cc074f17988063 .centered-text-area { min-height: 80px; position: relative; } .u57fec8a17d4180c900cc074f17988063 , .u57fec8a17d4180c900cc074f17988063:hover , .u57fec8a17d4180c900cc074f17988063:visited , .u57fec8a17d4180c900cc074f17988063:active { border:0!important; } .u57fec8a17d4180c900cc074f17988063 .clearfix:after { content: ""; display: table; clear: both; } .u57fec8a17d4180c900cc074f17988063 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u57fec8a17d4180c900cc074f17988063:active , .u57fec8a17d4180c900cc074f17988063:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u57fec8a17d4180c900cc074f17988063 .centered-text-area { width: 100%; position: relative ; } .u57fec8a17d4180c900cc074f17988063 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u57fec8a17d4180c900cc074f17988063 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u57fec8a17d4180c900cc074f17988063 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u57fec8a17d4180c900cc074f17988063:hover .ctaButton { background-color: #34495E!important; } .u57fec8a17d4180c900cc074f17988063 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u57fec8a17d4180c900cc074f17988063 .u57fec8a17d4180c900cc074f17988063-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u57fec8a17d4180c900cc074f17988063:after { content: ""; display: block; clear: both; } READ: Are we civilized? EssayDetractors of the said measure. nevertheless. think that a divorce jurisprudence is unpointed. and will merely pulverize the beatitude of household life. Representative Rufus Rodriguez said: â€Å"Solving the job may open a bigger job of households being destroyed. broken. kids turning up with merely one parent. That is the worst penalty we can give to the kid. † It would be most ideal if the two parents in the household are taking attention of their kids. Rodriguez added. Promoters of the divorce measure acknowledge they face a lifting battle. as they face steadfast opposition from the outstanding Catholic Church. By now. Church caputs are na ming the populace to travel up against the divorce measure. and shelter the foundation of matrimony in the state. suequisel is based in Dumaguete. Central Visayas. Philippines. and is a Stringer for Allvoices.

Spina Bifida Research Paper free essay sample

A type of birth defect that affects the skeletal system is Spina Bifida. Spina Bifida is a nueral tube defect that occurs when the bones of the spine or the vertebrae do not form accurately around the spinal cord. In severe cases it can inhibit a persons walking or daily activities. There are three basic forms of Spina Bifida. The mildest form is Occulta, the next would be Meningocele and the most severe is Myelomeningocele. (http://www. uptodate. com/contents/overview-of-the-management-of-myelomeningocele-spina-bifida 2012) Myelomeningocele is the case that affects the skeletal system the most. With this, the nerves in the spine protrude out of the spinal canal and a bulge in the skin may appear. If nerves become damaged, there may be a high chance that there could be problems with walking, coordination and bowel and bladder control. The exact cause of Spina Bifida is not known. (Foti 2012) Some say that it could be genetic and is more likely to happen in women that are obese and have diabetes. We will write a custom essay sample on Spina Bifida Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Symptoms that may indicate that a child has Spina Bifida, include, a curve in the spine, nerves coming out of the back and swelling of the spine. Also, the child will have nerve damage, which can mean that they will have little or no feeling in the legs, feet and or arms. (http://www. mayoclinic. com/health/spina-bifida/DS00417 2012) Another indicator could be a build up of fluid in the brain. Spinal deformity occurs most frequently in patients with Myelomeningocele. It can manifest as kyphosis, scoliosis or lordosis. Most children diagnosed with Spina Bifida also have an allergy to latex. (http://www. everydayhealth. com/health-center/spina-bifida-symptoms. aspx 2012) The diagnosis for Spina Bifida is usually determined by a blood test that a woman has during pregnancy. Most people find out that their child has this defect before he or she is born. If it is not determined before birth, it may be diagnosed by how the baby’s back looks and as they get to the pint of where they should start crawling and standing. You will be able to notice how the weekness in the muscle and bones are. Children that are born wih Spina Bifida may also have mental disabilities as well because it affects the brain just as much as it affects the spine and nerves. (http://www. spinabifidaassociation. org/site/c. evKRI7OXIoJ8H/b. 8029563/k. 83B2/ Spina Bifida Research Paper free essay sample Spina Bifida is one of the most common birth defects in the world. According to N. Scott Adzick, MD, and other members of CHOPs Center for Fetal Diagnosis and Treatment team, it occurs when the spinal cord does not properly close before birth. That means that the spinal cord is exposed to amniotic fluid during fetal life. Amniotic fluid is the watery fluid within the innermost membrane that encloses the embryo and surrounds the fetus throughout pregnancy. Amniotic fluid is also what cushions the fetus protecting it from injury, providing freedom of fetal movements, helping maintain the fetal oxygen supply and helping stabilize temperature. The composition of the fluid changes over the course of gestation. Initially, amniotic fluid is similar to maternal plasma. In addition to providing the fetus with physical protection, as the fetus develops, phospholipids originating from the lungs, fetal cells, and urine are deposited in this fluid. We will write a custom essay sample on Spina Bifida Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Amniotic fluid itself is clear. Diana Farmer, MD, Division Chief of UCSF Pediatric Surgery and Professor of Clinical Surgery for the UCSF Fetal Treatment Center says â€Å"We know that exposure to amniotic fluid can cause further damage to the spinal cord. So our goal is to try to treat these fetuses before birth so that we can improve the outcome for babies with Spina Bifida. † Spina bifida is the most common debilitating birth defect in the United States, affecting more than 3,000 families each year. Myelomeningocele is a birth defect in which the backbone and spinal canal do not close before birth. The condition is a type of Spina bifida. Normally, during the first month of a pregnancy, the two sides of the spine (or backbone) join together to cover the spinal cord, spinal nerves and meninges (the tissues covering the spinal cord). Spina bifida refers to any birth defect involving incomplete closure of the spine. Myelomeningocele is the most common type of Spina Bifida. It is a neural tube defect in which the bones of the spine do not completely form, resulting in an incomplete spinal canal. This causes the spinal cord and meninges (the tissues covering the spinal cord) to stick out of the childs back. Spina bifida is a birth defect that involves the incomplete development of the spinal cord or its coverings. The term Spina Bifida comes from Latin and literally means split or open spine. The first stages of Spina Bifida occur in the first two to three weeks after conception, before the mother knows she is pregnant. The defect can occur anywhere along the length of the spine, but most commonly occurs in the lower back. The severity of the defect varies greatly from one individual to another ranging from no noticeable impact to severe paralysis and loss of sensation. Lesions higher in the spinal column result in more weakness of the trunk and possibly the arms as well as the legs. Because the nerves that control the valve and bladder are located on the lowest part of the spine the function of those organs will likely be compromised in all clinically significant cases. Myelomeningocele the most common type of Spina bifida presents as a sac of exposed menages of spinal cord membrane is coverings frequently containing parts of the spinal cord and the nerves attached to it. When a baby is born with this condition it is critical to surgically repair the defect and cover the lesion with skin within the first twenty-four to seventy-two hours after birth to prevent infection in the nervous system and further nerve damage. Eighty percent of children born with Myelomeningocele will also have hydrocephalus. Hydrocephalus occurs when the cerebral spinal fluid is obstructed or blocked and then pressure from that fluid may build in the ventricular system causing the brain and skull to expand. It is typically treated by a surgical insertion of a shunt to allow the fluid to flow out from the brain. It is important to know that each child born with Spina Bifida is unique and will have different degrees of clinical symptoms and functional limitations. With the appropriate medical, rehabilitation, guidance, and encouragement many individuals with Spina Bifida may live productive and fulfilling lives. Work cited â€Å"Success of Spina Bifida: Study Opens Fetal Surgery Door† The New York Times 9 February. 2011. Search Health. Pam Belluck. July 22, 2012.

University of Phoenix Material Essays (706 words) - Writing

University of Phoenix Material Essays (706 words) - Writing University of Phoenix Material Thesis Statement and Informal Outline Worksheet In this course, you will write a 700- to 1,050-word comprehensive Continuing Academic Success essay, due in Week 5. The Week 5 essay will help you apply what you learned in this course and take responsibility for your success in your education and your career. Please review the requirements for the Week 5 assignment to become familiar with the instructions. Starting this week, and in the weeks to come, we will be building upon an outline with a thesis statement, subtopics, and research to assist in your final paper. For this week, using the Center for Writing Excellence resources, provide your thesis statement and begin creating the informal outline for your Continuing Academic Success essay assignment. Include the following in your outline this week: 0. The benefit of creating educational goals, including at least one educational goal you set for yourself 0. Your personal learning style, as well as how knowing your learning style can help you be successful as you move through your program and career 0. How the writing process can help you advance your education and career 0. Which resources, inside and outside of the university, you can use to help you reach your goals and make you more successful 0. An explanation of the importance of academic integrity Thesis Statement This is a one-sentence summary of your Week 5 paper that will be based on the bulleted items above. Not setting goals to excel in school; is setting goals to fail. I can agree that goal setting is helpful, but how could you convey the "big" idea, not just one aspect? Also, how could you turn this into a complete sentence? Informal Outline Each topic below should be a main idea for a paragraph that might be in your Week 5 assignment (see bulleted items above). Each support point should be something that you plan to write about that relates to the corresponding topic. 1. Topic 1- Don't Procrastinate a. Support- Waiting until the last minute never works out b. Support-Set a schedule and follow it 2. Topic 2- Set your goals a. Support- determine what is long term b. Support-determine what is short term 3. Topic 3- My personal education goal a. Support-Self achievement b. Support-Family success 4. Topic 4- Planning ahead a. Support-Achievement from planning ahead b. Support-Disadvantage of not planning ahead 5. Topic 5- Putting your goals in action a. Support- Develop a plan of action b. Support-Attaining your goals Rubric for Thesis Statement and Informal Outline |Rubric | | |Thesis Statement |2/4 | |The thesis statement utilized the |You struggled a bit with the thesis.| |format from the Thesis Statement |I see that you mentioned goal | |Generator and included: |setting, but how could you include | |-Benefits of goals |the rest of the topics? I know that| |-Writing Process |thesis statements seem like a BIG | |-Resources you will be using |concept initially, but once you | |-Importance of academic integrity |determine the importance of this | | |cornerstone in your writing, it | | |becomes so much easier! Also, make | | |sure to includethe benefits of | | |goals, as well as the importance of | | |academic integrity, and the | | |university resources. You can do | | |this! | |Informal Outline |2/4 | |The format in the Sample Outline was|Good work on using the outline | |utilized (10) |format! However, you did not | |The outline includes: |include the introduction or | |-An introduction /conclusion point |conclusion point, nor did you | |-At least three additional main |include all the needed points. I | |points, with two details per point. |know that it seems to be a good | | |amount of work, but, in the future, | | |having this detail will be very | | |useful in writing your final draft! | | |For additional detail on outlining, | | |check out: | | |easybib.com/guides/studen| | |ts/writing-guide/iii-outline/c-creat| | |ing-an-outline/. How will utilizing| | |this step in writing be beneficial | | |to you? | |Mechanics |2/2 | |Appropriate grammar, punctuation, |Good work on utilizing overall | |and sentence structure is utilized. |appropriate grammar and sentence | | |structure! Make sure that your | | |thesis statement is a complete | | |sentence-It is easy to forget the | | |details when working with a big | | |idea. You can do this! | |Total |6/10 |

Calculate Mass from Density Example Problem

Calculate Mass from Density Example Problem Density is the amount of matter, or mass, per unit volume. This example problem shows how to calculate the mass of an object from a known density and volume. Simple Example (Metric Units) As an example of a simple problem, find the mass of a piece of metal that has a volume of 1.25  m3 and a density of 3.2 kg/m3. First, you should notice both the volume and the density use the volume of cubic meters. That makes the calculation easy. If the two units were not the same, youd need to convert one or the other of them so that they would be in agreement. Next, rearrange the formula for density to solve for mass. Density Mass à ·Ã‚  Volume Multiply both sides of the equation by volume to get: Density x Volume Mass or Mass Density x Volume Now, plug in the numbers to solve the problem: Mass 3.2 kg/m3 x 1.25 m3 If you see the units wont cancel out, then you know you did something wrong! If that happens, rearrange the terms until the problem works. In this example, cubic meters cancels out, leaving kilograms, which is a mass unit. Mass 4 kg Simple Example (English Units) Find the mass of a blob of water with a volume of 3 gallons. It seems easy enough, right? Most people memorize the density of water as 1... but thats in grams per cubic centimeters! Fortunately, its easy to look up the density of water in any units. Density of Water 8.34 lb/gal So, the problem becomes: Mass 8.34 lb/gal x 3 gal Mass 25 lb Problem The density of gold is 19.3 grams per cubic centimeter. What is the mass of a bar of gold in kilograms that measures 6 inches x 4 inches x 2 inches? Solution Density is equal to the mass divided by the volume.D m/VwhereD densitym massV volumeWe have the density and enough information to find the volume in the problem. All that remains is to find the mass. Multiply both sides of this equation by the volume, V and get:m DVNow we need to find the volume of the gold bar. The density we have been given is in grams per cubic centimeter but the bar is measured in inches. First we must convert the inch measurements to centimeters.Use the conversion factor of 1 inch 2.54 centimeters.6 inches 6 inches x 2.54 cm/1 inch 15.24 cm.4 inches 4 inches x 2.54 cm/1 inch 10.16 cm.2 inches 2 inches x 2.54 cm/1 inch 5.08 cm.Multiply all three of these numbers together to get the volume of the gold bar.V 15.24 cm x 10.16 cm x 5.08 cmV 786.58 cm3Place this into the formula above:m DVm 19.3 g/cm3 x 786.58 cm3m 14833.59 gramsThe answer we want is the mass of the gold bar in kilograms. There are 1000 grams in 1 kilogram, so:mass in kg mass in g x 1 kg/1000 gmass in kg 14833.59 g x 1 kg/1000 gmass in kg 14.83 kg. Answer The mass of the gold bar in kilograms measuring 6 inches x 4 inches x 2 inches is 14.83 kilograms. Tips for Success The biggest problem students make when solving for mass is not setting up the equation correctly. Remember, mass equals density multiplied by volume. This way, the units for volume cancel out, leaving the units for mass.Be sure the units used for volume and density work together. In this example, mixed metric and English units were intentionally used to show how to convert between units.Volume units, in particular, can be tricky. Remember, when you determine volume, you need to apply the correct formula. Summary of Density Formulas Remember, you can arrange one formula to solve for mass, density, or volume. Here are the three equations to use: Mass Density x VolumeDensity Mass  Ãƒ · VolumeVolume Mass  Ãƒ ·Ã‚  Density Learn More For more example problems, use the Worked Chemistry Problems. It contains over a hundred different worked example problems useful for chemistry students. This density example problem shows how to calculate the density of a material when the mass and volume are known.This example problem shows how to find the density of an ideal gas when given the molecular mass, pressure, and temperature.This example problem shows the steps necessary to convert inches to centimeters. Source CRC Press Handbook of Tables for Applied Engineering Science, 2nd Edition, 1976, Table 1-59.

UPS case study Essay Example | Topics and Well Written Essays - 1000 words

UPS case study - Essay Example With the objective of providing complete supply chain solutions to its customer, the company established the UPS Logistics Group in 1995. Today, the company manages the flow of goods, funds and information in more than 200 countries and territories every day. UPS provides specialized transportation, logistics, capital, and e-commerce services to its valued customers. It also enables its clients with warehousing, freight forwarding and returns management (Research and Markets 2011). UPS owns a large fleet of trucks, trailers, vans et al to ensure smooth functioning of day to day business. The company has imbibed the latest technology from time to time so as to provide superior services to its clients. UPS offers both ‘LTL’ and ‘TL’ services to cater to needs of all its clients ((PR Newswire 2006). From time to time, the Atlanta based company ventured in oversees markets and made a mark there as well. 2) The U.S. Postal Service, headed by a Postmaster General and a Board of Governors, is a branch of the federal government. The USPS is, by statute, under obligation to provide mail services to all Americans. This mandate has to be followed by the USPS irrespective of where the customers live. USPS has to serve these customers/territories even if a cost-benefit analysis suggests that they do not make commercial sense (Harreld, Heather 2000). This obligation obviously leads to high costs, reduced efficiency and thus puts a strain on the financials of the company. Since USPS, a government agency is bound to operate even in non lucrative areas; UPS is relieved of this obligation, legal as well as moral, to do business in such areas. As such, UPS can concentrate on areas, services and customers that it deems would give the company decent profits. 3) An intermodal approach entails the placing of parcels, packages or letters that UPS is required to deliver in an intermodal container  or vehicle. This intermodal

Chinese Economy Master Essay Example | Topics and Well Written Essays - 3000 words

Chinese Economy Master - Essay Example I will be discussing the threats foreign companies are facing in China's business environment and detail the efforts made by the Chinese government to address the said issues. Multinational corporations (MNCs), such as Wal-Mart, have identified that the most troublesome feature of China's business environment is the fragmentation of supply chain and local protectionism resulting to a lack of consistency of inter-provincial rules and regulation. Chinese provinces have, for centuries, enjoyed local autonomy and have made full use of it to protect local interests. Regional and local governments have the power to implement rules and regulation so long as it is line with the core mandates and laws of the central government and they can do this without notice. Foreign companies, most of which operate on the national level, finds this situation to be confusing and costly for business operations as they have to comply with each regulations set by each local entity. It also presents problems in supply chain efficiency as each province may require the inspection of the products being transported. For example, there is the possibility that nationally approved produc ts are barred from local distribution due to differing health and sanitation requirements of different provinces. There also localities that require wholesale purchases of alcohol and tobacco products posing problems for retail-oriented stores. This state of affairs results in fewer choices or higher prices for consumers which can be detrimental to the MNC in light of the very cheap products produced by Chinese companies. Physical infrastructure also differs between provinces due to the gap in funds to implement projects posing difficulties for road transportation whether it may be private or commercial trucking resulting to a problematic interprovincial purchasing. (McGregor 2007, p. 45) Technology and the Abundant Labour Force China's population is one of the largest in the world implying the abundance of the labour supply. While it can be argued that this presents an opportunity for the companies due to the expected lower compensation packages, it presents tradeoffs in accuracy and quality. The cheapness of labour works for industries that employs manual labour but is a nightmare for those which involves automated processes. High-end technology and electronics manufacturing from Japan, Korea and the United States relocating to China require automated processes and invest in usually expensive technologies to meet quality and accuracy standards. They are now faced with the dilemma of resorting to manual labour and risk quality or invest in automation and incur large costs that cannot be easily regained in light of fierce competition. In sectors that make use of manual labour such as those in transportation, distribution and retail, the abundance of labour can be a threat because it decreases entry barriers and forces the company to lower their prices to be able to compete in the market. As a result, foreign companies and their local providers still opt either to process manually or to contract out to local, third-party logistics companies that use manual processes thereby sacrificing quality. (Yan, Rick and Lebeberthal, Kenneth 2006, p.11) Foreign companies that need to have automation in their process could have some part of the process done manually but

Emotional Intelligence Essay Example for Free

Emotional Intelligence Essay Emotional Intelligence is a very powerful tool. Emotions can enhance your thoughts, transform relationships and behavior. I realize now that I by using this tool it will allow me to understand myself better. Overcome my work-related challenges, and build healthy relationships. In the context of the role that I play in the financial organization which I work for. The settings are always very professional due to the necessity of rapid change. There is a constant need to find ways of becoming self-motivating. In discovering these tools of awareness I was able to explain to my colleagues to embrace this innovation, they can capitalize upon their special talents and skills. I work in a diverse workforce so I can understand how their emotions will change. At first I could see that the Skills assessment that I handed out to them, made them feel uneasy and a bit afraid. However, I discussed my personal score and in a way they felt more at ease. By the end of the week, all of them had handed them in. We had a question and answer session to discuss our findings. We recognized that this exercise is extremely useful in reducing the interpersonal conflicts, tensions, and even crises that are internal to all human organizations and groups. We realized that we were all capable of applying these tools to improve our everyday lives. I know that we will constantly improve profitability, productivity in the workplace. A Colleague Mike has been a good colleague of mine for about a year now. He was hired as a Private Wealth Investor catering to upscale clients interested in investing there enormous amounts of wealth within our bank. This is a highly competitive business in which a relatively small number of financial institutions compete for what can best be characterized as a niche  market of affluent clients that require excellence in terms of both product and service. Consequently these few financial institutions create a valuable competition to obtain the services of the right kind of educated, skilled, and professional Banker. These salespeople enjoy a great deal of autonomy, often bring their own customer base with them to a store or gallery, and are highly regarded via a commission scale for their efforts. Consequently, a person responsible for managing a sales force consisting of this type of professional must do a good amount of mentoring, nurturing, supporting, rewarding, and otherwise r esponding to the sales force. Members of such a sales force are themselves competitive with one another and this can and does lead to frequent conflict. In my situation, two very valued and successful sales agents working for the company were actively engaged in trying to convince one of their own customers to purchase a particularly valuable and rare painting that the owner of the business had taken in on consignment. Both of the salespeople felt that they were entitled to make the deal. My job was first, to ensure that this valuable painting was sold for the best possible price. My second task was to prevent any conflict from erupting between the two salespeople. Unfortunately, at the time, I was somewhat politically unaware of their longstanding competition at this and other companies. Marilyn Gowing (89) notes that one element of emotional competence and EI is political awareness or the ability to read a groups emotional currents and power relationships. Similarly, among the social skills needed to exercise EI effectively are conflict management, leadership, the ability to build bonds, and the ability to create group synergy in p ursuing collective goals. My own abilities in these areas were somewhat limited. I was unaware of the fact that each of the two salespeople considered me to be playing favorites, or assisting one in closing a deal to the detriment of the other. As it turned out, one sales agent brought a final and quite acceptable offer to me on behalf of his customer before the second salesperson was able to obtain agreement from his customer with respect to purchasing the artwork. My immediate response was one of great pleasure: the company had successfully sold a major work of art for an excellent profit, satisfying my employers needs and the needs of our firms original client who placed the work for sale with the expectation that the work would succeed. My subordinate sales agent was equally pleased because  he would acquire a substantial commission. Finally, I too was pleased because I would receive a commission as well. What I did not take into consideration was the anger and frustration felt by the rival salesperson. After the work of art had been sold and delivered, I h eld a small impromptu social gathering for my staff. During this gathering, I was extremely complimentary about the successful salespersons bargaining skills and salesmanship. I was completely unaware that the rival sales agent was becoming more and hostile hostile to the point where he stormed out of the gathering and resigned from the company on the very next day, citing my poor responsiveness to him as a primary reason for quitting. Analysis of the Situation Looking back on this situation, I realize that my most significant failure in terms of EI was a failure in what Goleman (40) called e-leadership. Goleman (40) said that emotionally intelligent leadership is key to creating a working climate that nurtures employees and encourages them to give their best. It is the climate created by the leader that motivates employees to success and helps employees recognize that they are valued within the organization. What I failed to recognize in managing this situation was that I had two deeply committed, talented, and valued sales agents who looked to me for support as they went about attempting to sell products. Each had a right to expect that I would provide this kind of support and certainly, both had a right to expect that I would reward them and respect their feelings. In the case of the successful seller, I more than lived up to these obligations. In the case of the frustrated sales agent who did not close the deal, I became the immediate target of his frustration over a lost sale. Looking back, I realized that I did not in any way offer this employee my sympathies for a lost sale or indicate that I understood his frustration over the lost sale. Instead, I focused all of my energy on congratulating the victor in this rivalry and I ignored the needs of an equally valuable employee. I lacked the EI to recognize that the unsuccessful salesperson felt that the small social event held immediately after the sale was closed was a further slap in the face. I also lacked an understanding of what I should have done after the situation occurred. I did not attempt, when this salesperson rather dramatically left the social gathering, to find out what was wrong and why he was angry. I assumed that my primary responsibility was to continue hosting the party and to make my  successful sales agent aware of how pleased the company was with his success. I did not, as Cherniss (19) commented, exhibit much in the way of emotional intelligence because I was completely insensitive to the very real and powerful feelings of a staff member. Even when the disgruntled sales agent returned the following day to hand in his resignation, I did not respond appropriately. I failed to recognize the very real anger that this individual felt or that much of this anger was now directed at me. I assumed that this individual   who I knew to be extremely competitive and occasionally somewhat overly dramatic   was not truly serious about leaving what had, after all, been a very profitable relationship with the company. I am afraid that I was somewhat cavalier in my response, simply suggesting that he might want to think it over before making a final decision and rather dismissively stating something to the effect there will be other sales just as good. On my behalf, I think it is important to point out that I was relatively new in a managerial position and had never received any formal training in either EI or human relations management. As Kram and Cherniss (255257) have so significantly noted, EI is something that may be inherent in most people, but it can also be expanded by means of appropriate education, development and training programs. The successful leader who uses EI effectively is not necessarily born; he is she is far more likely to be made via training and the opportunity to out new concepts and skills into practice. In my own mismanagement of the disgruntled employee, I failed to recognize that my job was to use sufficient EI to convey my own empathy for the sales agents loss and frustration, my belief in his competency to make equally important sales in the future, and my own acceptance of his sense of injured pride an achievement. I did not seek to discover what was really frustrating this individual or to learn from him what I could, as a manager, have done differently to provide him with the support and assistance he felt he lacked. While it is possible that there was nothing I could have done to change the outcome of this competition   and no evidence that had it gone differently, I would not have had an equally frustrated person to deal with   the fact of the matter is that in my enthusiasm for one staff members victory, I failed to appreciate that another staff member felt defeated. Knowing more about EI would have led me, for example, to recognize before the event occurred that a potentially dangerous rivalry had been created or  allowed to emerge within my staff that did not bode well for the company or for these individuals. Kram and Cherniss (258-259) noted that ensuring that work groups exist in relative harmony is one of the key responsibilities of the emotionally intelligent manager   somet hing that my management or mismanagement of this situation suggests I was not at the time. EI competencies are therefore important attributes of the individual who must lead a group or manage the activities of individuals who may perceive themselves to be in some type of competition with one another. In a sales organization such as that I have briefly described herein, a few very aggressive individuals may see themselves as competing for customers and commissions; they often enjoy a friendly rivalry, but in this instance my lack of EI made it impossible for me to recognize that the rivalry between the two salespeople had been building for some time to a climax. My apparent preference for one over the other was the final Straw that led the one to quit   and my inability to properly respond to that decision was further proof that I lacked EI. Had the situation taken place more recently as I was participating n this course, I would have recognized the tensions that were emerging as the two salespeople competed to be the one who would fund a buyer for a valuable work of art. I would have worked with them both to make it clear that there would be no winner or loser and I would have not rushed to publicly reward one at what could be interpreted as the expense of the other. I would have exhibited what Goleman (8) calls greater empathy for the frustration of the one and the pride and satisfaction of the other. As significantly, I believe that a manager with greater EI than I clearly possessed would have done more to eliminate the competition that had already   polarized the sales people. While there was little that could be done to change the fact that these workers were paid largely on commission and their ability to sell luxury items at high ticket prices to an admittedly small market segment   I could have created opportunities for developing team synergy that might have diminished these rivalries if not eliminating them entirely. Cherniss (111) does not that many executives and managers who are lacking in EI tend to think mainly in terms of short-term results rather than long-term outcomes and advances. In the situation described above, my focus was not on what my staff needed or their frustrations, but on selling an important item to increase th e profitability of the business. By failing  to understand that one staff member was reaching the boiling point and that I needed to demonstrate my concern an empathy, I lost a valuable employee. Summary and Conclusions This essay has examined the concept of EI and applied elements of the concept to a real-work professional situation n which this writer was an actor. The point of the discussion is to illustrate how ordinary situations in the professional environment can and should be approached with respect to their emotional undertones and content. A leader or a manager with high EI is less likely to allow such conflicts as I have described to escalate to the point of losing a valuable employee. In addition, the leader or manager who is high in EI displays empathy and inculcates in staff members a sense that they are valued for all of their contributions to the organization. Had I been able to reach out to the disgruntled salesperson and make him aware of the fact that this was merely a temporary setback and had I demonstrated successfully that he was valuable to the organization, it is quite likely that the outcome would have been substantially different. While not all conflicts involving employees can be resolved this easily, EI does much to prevent such problems. References Goleman, D. 1995. Emotional intelligence_._ New York: Bantam books. Goleman, D. 1998. Working with emotional intelligence_._ New York: Bantam Books.

Executive Summary of the Hispanic Market Essay -- Hispanic Culture Mar

Executive Summary of the Hispanic Market â€Å"Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage.... In America, a country that constantly redefines itself, the rise of Latinos also raises questions about race, identity, and culture – and whether the United States will ever truly be one nation.† (Larmer, pg. 50) This passage aptly describes the dawning of a new ‘enlightenment’ era in the United States. Marketers are beginning to focus on an emerging market known as the Hispanic/Latino community. The sheer strength of the Hispanic market can no longer be avoided as marketers are realizing that traditional methods of reaching a generalized market segment do not apply to the complex Hispanic culture. In the last half of the 20th century, the size of the Hispanic market in America grew exponentially. Traditional attempts to capitalize on the Hispanic market failed in large part to stereotypes and cultural myths. A new focus was necessary to attract, reach and retain the market. In order tackle this potentially lucrative market, marketers need to understand the cultural attributes that define the Hispanic market. Their primary focus is to understand the statistical values that characterize the group. Census figures over the last thirty years clearly illustrate a pattern of growth, not only in population, but in wealth and education as well. Clearly, this is becoming a stronger, savvier and better-educated market. As marketers become better acquainted with the Hispanic market, they have found several attributes that are typical of the Hispanic culture and influence in America. They first need to understand that the term â€Å"Hispanic† is a broad generalization of several cultures and races, each with distinct characteristics and values. Once an understanding that many subcultures encompass the Hispanic community, marketers can disseminate the target market and address those characteristics shared amongst the Hispanic community. Level of acculturation, brand loyalty, language, religion and a strong sense of family are those shared traits that need further study in order to properly understand what Hispanics believe, care for and personify. Once a deeper comprehension of the Hispa... ...d Asians. New York, NY: American Marketing Association. 1987. Guernica, Antonio. Reaching the Hispanic Market Effectively; The Media, the Market, the Methods. New York, NY: McGraw-Hill Book Co. 1982. Larmer, Brook. Latino America. Newsweek, July 12, pg. 50-58. 1999. Noriega, Chon and Ana M. Lopez, Eds. The Ethnic Eye: Latino Media Arts. Minneapolis, MN: University of Minnesota Press. 1996. â€Å"Riverside† Webster’s Tenth New Collegiate Dictionary. 1998 Rodriguez, America. Making Latino News; Race, Language, Class. Thousand Oaks, CA: Sage Publications. 1999 Roslow, Peter, and Janel Therrien Decker. A Guide to Building Market Dominance: Case Histories in Hispanic Marketing. Roslow Research Group Inc., 1998. United States Census Bureau. â€Å"Census 2000†. Washington: Census.gov. 2002. http://www.census.gov. (30 Sep. 2002) United States Census Bureau. â€Å"Historical Income Tables-Households†. Census.gov. 2002. http://www.census.gov/hhes/income/histinc/h05.html. (30 Sep. 2002) Valdes, M. Isabel. â€Å"Marketing to American Latinos; A Guide to the In-Culture Approach†. Ithaca, NY: Paramount Market Publishing, Inc. 2000. Whitefield, Mimi. â€Å"Mining the Market† The Miami Herald 17 Oct. 2001, C1+

Statement and Topic Sentence

Cause/Effect Outline Your introduction should: get your readers' attention state the title and author of the novel indicate historical context as applicable clearly identify the cause/effect relationship in the thesis Organize the body of your essay to fit the cause/effect relationship you are analyzing. For an essay that examines one effect with multiple causes l. Introduction A. Please write out your thesis statement using a complete sentence. II. Body paragraph #1† Topic sentence identifies cause#l A. supporting details (details†examples/textual support)B. supporting details C. concluding sentence Body paragraph #2† Topic sentence identifies cause #2 A. supporting details Ill. ‘V. Body paragraph #3† Topic sentence identifies cause #3 A. supporting details V. Conclusion For an essay that examines one cause with multiple effects paragraph #1 †Topic sentence identifies effect #1 Body paragraph #2† Topic sentence identifies effect #2 A. suppor ting details ‘V. Body paragraph #3† Topic sentence identifies effect #3 A. supporting details paragraph #1† Topic sentence identifies cause #1 ‘V.Body paragraph #3† Topic sentence identifies effect #1 A. supporting details V. Body paragraph #4† Topic sentence identifies effect #2 VI. Conclusion OR a. Please write out your thesis statement using a complete sentence. II. Body a. supporting details b. supporting details c. concluding sentence Ill. Body paragraph #2†Topic sentence identifies effect #1 a. supporting details ‘V. Body paragraph #3†Topic sentence identifies cause #2 V. Body paragraph #4†Topic sentence identifies effect #2 Remember, these are Just models to help you organize your essay.You may have more or fewer body paragraphs or supporting details. Do not feel like you have to force your essay to fit these examples exactly! Also remember, topic sentences and concluding sentences make assertions, Your conclusion sh ould: Restate your thesis (without using the same exact wording) Broaden from your character's examples to the larger historical and world context Leave the reader with a call-to-action/larger lesson that connects to your thesis but is applicable to the world (don't mention the book)

Rhetorical Modes Matrix Essay

The art of telling stories. Structure – Usually in chronological order, which events are told in the order in which they occurred Two Tips – 1. A plot summary can help you create a chronological outline. 2. Start with a strong intro to hook your reader into wanting to continue reading. Illustration: Purpose – Clearly demonstrates and supports a point through the use of evidence. Structure – Order of importance: arranges ideas according to their significance Two Tips. Use evidence that is appropriate to your topic as well as your audience. 2. Vary the phrases of illustration you used, it is critical when trying to keep readers engaged Description: Purpose – To make sure your audience is fully immersed in the words on the page by using sensory details. Structure – Spatial Order, depending on the writer, descriptions could go from top to bottom or left to right. Two Tips – 1. Avoid â€Å"empty† descriptors if possible. 2. Use spatial order to organize your descriptive writing. Classification: Purpose – To break broad subjects down into smaller, more manageable, and more specific parts Structure – Organized by breaking it down into subcategories Two Tips – 1. Choose topics you know well when writing this type of essays. 2. Make sure you break down your topic at least three different ways. Process Analysis: Purpose – The purpose is to explain how to do something or how something works. Structure – In chronological order, step by step instructions on how something is accomplished Two Tips – 1. Always have someone else read it to make sure it makes sense. 2. Always use strong details and clear examples Definition: Purpose – The purpose is to simply define something. Structure – It is organized by context, the circumstance, conditions, or settings in which something occurs or exists Two Tips – 1. Avoid terms that are too simple, that lack complexity. 2. you are more likely to write a more interesting essay if you are writing about something you are familiar with. Compare & Contrast: Purpose – To determine how various phenomena are related in terms of origins and results. Structure – The cause-and-effect essay can be organized in two primary ways: 1. Start with the cause(s) and then talk about the effect(s); or 2. Start with the effect(s) and then talk about the causes. Two Tips – 1. As soon as you claim that one cause or effect is more crucial than the others, you have developed a thesis. 2. Be sure to have clear evidence to support the claims that you make. Cause & Effect: Purpose – To convince, motivate or move readers toward a certain point of view or opinion Structure – Structural Components: Intro & thesis, Opposing & qualifying ideas, Strong evidence, Style & tone, Compelling conclusion Two Tips – 1. A productive approach is to persuade your reader to consider your opinion as a valid one, one simply the right one. Avoid forming a thesis based on a negative claim Persuasion: Purpose- Persuasive writing, also referred to as a creative writing or an argument, is a piece of writing in which the writer uses words to convince the reader of his/her view regarding an issue. Structure- Persuasive writing, also referred to as a creative writing or an argument, is a piece of writing in which the writer uses words to convince the reader of his/her view regarding an issue. Two Tips – 1. Do not neglect opposing viewpoints and arguments in the essay. 2. Acknowledging other viewpoints can actually strengthen your own points.

How to Write Emotional Headlines to Get More Shares - CoSchedule

How to Write Emotional Headlines to Get More Shares Here at , we recently hit over 10 million headlines entered into our Headline Analyzer tool. Thats a lot of headlines. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised to hear that we found just such a thing. When we combined our massive database of headlines with our social sharing analytics  and top content reports, we were able to get a unique view of the answer to this question.  It all comes down to something called the Emotional Marketing Value (EMV) score. This is the result of a simple test used to provide an actual rating that can be used to judge how well our headline will be received by others. How to Write Emotional Headlines That Get More SharesWrite More Emotional Headlines with This Free Power Words Tear Sheet So, how should you go about writing more emotional headlines? Start by understanding what constitutes as emotional. Copywriter Karl Stepp offers a great list of highly emotional words that he calls power words for emotional selling. As a handy guide,   I have converted them to this handy tear-sheet that you can download right here. Then, Test Your Headlines With 's  Free Headline Analyzer Our free Headline Analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Start by visiting the Headline Analyzer page and entering your headline: As you scroll down through your analysis, you'll see previous headlines you wrote for comparison purposes: The next portion will show you your headline score and the different word types in your headline influencing that score. Here at , we always aim for a 70 or higher: Scrolling over your results reveals a tip on how to better incorporate each word type into your headline: Continue to play with headline combinations until you find one that works best. It's free and you can use it as much as you'd like. How Do We Know Emotional Headlines Drive More Shares? We went through a bunch of the headlines in the system and calculated their EMV score. The results were stunning. Posts with a higher emotional value got more shares. Period. What we found was that on average, posts with a higher EMV were shared more often than posts with a lower EMV score. Posts with a high number of shares frequently reached an EMV Score of 30 or 40, several points higher than posts with fewer shares. The results are pretty cool, but how does this score even work? Recommended Reading: Why People Share: The Psychology of Social Sharing How Can The Emotional Value Of A Headline Be Calculated? Emotional marketing value dates back to the 1960s and 1970s when government research scholar Dr. Hakim Chishti was studying the roots of several languages including Persian, Aramaic, Hebrew, Arabic, and Urdu. As it goes, his research found that there are basic underlying harmonics in language that are always interpreted with the same "emotional" reactions. Where dictionary-based meanings can be mistaken, the sound tones themselves are always interpreted the same way in our emotional response. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers. Emotional language creates a very predictable response, something that can be very advantageous in...The Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader. The Emotional Marketing Value Headline Analyzer   is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score. Can this tool predict shares? Maybe. The  Emotional Marketing Value Headline Analyzer  is easy to use. Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score. Here is the result for the headline of this post: The tool provide a more complete explanation of the score: This score indicates that your headline has a total of 44.44% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words. Scores are also classified by three emotional types – intellectual, empathetic, and spiritual. The institute provides a few details on what each of these emotional types include. As an example, the emotional classification for this post was intellectual – a perfect fit for , as we are looking to promote a product that requires reasoning and/or careful evaluation. After we saw what EMV can  do, we thought  it would be  helpful to build a new headline analyzer. This free tool combines EMV with several other elements we've found drive shares, traffic, and SEO results. Recommended Reading: How to Write Headlines That Drive Traffic, Shares, and Search Results Positive/Happy Emotions Do A Better Job Encouraging Shares Here's what our top 20 most shared blog posts look like based on emotional sentiment: Ten are positive Nine are neutral Just one is negative This is a small data set, but it appears the anticipation of benefits drives more shares. Anticipation is the feeling that we get whenever we find something (like a blog post) that sparks our curiosity. We immediately begin to anticipate the contents of that post and wonder what we might find on the other side. When it comes to anticipation, our emotions will play a big role in how we finally respond to our own curiosity. Anticipating positive (or happy) events sustains the output of dopamine  into the brain’s chemical pathways, and as renowned marketer Neil Patel says  "scientific experiments show that most people anticipate future positive events, as opposed to future negative events. In the absence of anxious/depressive psychological disorders, people automatically anticipate happiness more than they do sadness." Scientific experiments show that most people anticipate future positive events, as opposed to future negative events. – Neil Patel So, this all begins to add up. Not only do emotions cause us to share, but positive emotions seem to add an additional boost. If we look back to the  three emotional types – intellectual, empathetic, and spiritual – we can easily see a distinct trend towards positive emotions and happiness. In short, popular headlines don't only trigger our emotions, but they help us imagine a positive outcome. They help us imagine a better life.

Onsumer behaviour and decision making Essay Example | Topics and Well Written Essays - 2500 words

Onsumer behaviour and decision making - Essay Example It is only a few decades back that consumer behavior emerged as a highly specialized area under marketing. â€Å"Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.† (Management Study Guide, 2012) There wasn’t the concept of consumer behavior when Ford started making their cars on assembly line. The only color that the customers could get then on the car was black. But as and when industrialization happened and more and more products came into the market, companies started focusing on the desire and need of the customers. This became more important with the beginning of globalization and when companies started cross border business. The concepts that the marketers were focusing on was market segmentation, targeting and positioning. But in the recent years, the marketing practitioners are puzzled about these concepts. They are doubtful whether these traditional concepts are val id for current marketing environment. The objective of this essay is to analyse the situation in the light of these concepts in the current environment and advise the marketers for the best way to approach customers. Traditional Marketing Practices Segmentation, targeting and positioning are three core concepts of traditional marketing practices. Marketers have been focusing on these concepts to the core of understanding the consumer behaviour and introducing products that the customers want. Segmentation: Market segmentation is the process of identifying and targeting the right customers. â€Å"It is about identifying the specific needs and wants of customer groups and then using those insights into providing products and services which meet customer needs.† (Riley, 2010) Marketers segment the market because the needs and wants differ from one customer to the other. But there definitely can be a group with common characteristics which is in other words called a segment. The most common kinds of segmentation are geographic, demographic, behavioural and psychographic. Geographic segmentation groups customers based on customer location and region. Demographic segmentation does it based on age, gender, occupation, and other demographic factors. Behavioural segmentation divides customers based on the customer behaviours and psychographic segmentation does it based on the personality and lifestyle of the customers. Debates have emerged recently regarding the relevance of market segmentation in the modern marketing environment. The behavioral aspects of customers are changing in such a way that they are not limited by the demographic, lifestyle, or other segmentation factors. An example for this is the initial failure of the world’s cheapest car Tata Nano. Tata segmented the market and targeted the Nano car to the common man. Least importance was given to value of the product. But when the car was actually launched in the market, it made terrible low s ales. When the company made a post launch market study, it was understood that the customers does not want a car that is of least value and the one that is tagged as a cheapest car. The company now revamped the car and entirely changed its marketing strategy and experienced success. (Cleveland, 2011) Targeting: Targeting is the activity that follows segmentation. Targeting is the process of aiming the market that has been identified through the segmentation process. â€Å"Target Marketing refers to a concept in marketing which

EasyBuys' Mobile On-line Shopping Project Essay

EasyBuys' Mobile On-line Shopping Project - Essay Example However, no one in the company, IT department included, is familiar with the mobile application and the different platforms of mobile. Due to these facts, this report will help the EasyBuys’ management and the IT department as a guide through the MOSA project. EasyBuys’ management should pay keen attention on the agile approaches as will be illustrated in this report, which aims to analyze the approaches of agile, their strengths and weaknesses and recommendation for adoption. Agile approaches have emerged so as the changes needed for development may be adopted quickly and with ease. This is in contrary to the non agile approaches which are plan driven and traditional. The main idea behind the agile approaches is to release early the working software via responding quickly to the alterations in specifications through the use of code refactoring, collaborative techniques, customer involvement, and test driven development. There are various agile approaches that can be us ed by companies such as the EasyBuys, however the focus is the same as they all emphasize on efficiency and effectiveness, and therefore in this report, we will put emphasis on the Scrum agile approach (Glass, 2001). Scrum is a business oriented framework used for managing development of software process. This agile approach was created by Jeff Sutherland and Ken Scwaber. It is an iterative, incremental that uses using rolling wave planning in order to determine, identify and prioritize project requirements. The team, such as the IT department for this report, works on the requirements in a prioritized manner in order to deliver feature of the highest value as possible. Some of the areas that the Scrum approach puts emphasis during implementation include: customer collaboration when doing business, individual interactions when using tools and processes in the project, response to change over the abrupt need by the market, and the working software for reasons of comprehensive documen tation (Fowler, 2000). The Scrum agile approach has defined principles and values that the practitioners, the IT department, will have to follow during its implementation as a guide. The Scrum agile approach has various strengths and reasons that lead to great demand by other companies, EasyBuys’ management, included. Some of the strengths that the management are likely to derive from the agile approach include: better management of priorities of change, better business IT alignment, high acceleration of time to market, enhances quality of software, and increasing company productivity. These strengths give the Scrum agile approach an upper hand for adoption and implementation in the company. The approach however demands that, for successful implementation, the project for which the agile approach is being adopted must be planned and defined, executed as detailed in the plan, and the management of the project must monitor and control the results (Highsmith, 2000). For instance , during the adoption of this Scrum agile approach, the EasyBuys’ management and the IT department will, from the outset of the project, work closely with their customers in order to understand the vision for the project, how the newly updated systems will be used, and how the projects support the goals of the business. In addition, this agile approach demands that

Organizational Impact Paper Assignment Example | Topics and Well Written Essays - 750 words

Organizational Impact Paper - Assignment Example These techniques are necessary for the transition and modifications to the firm’s strategy meant to give competitive advantage, meeting and surpassing the expectation of the customers and ultimately existence. Ordinarily, organization normally belongs to one sector that comprises a given industry whereby it is either manufacturer or service. This study seed to examine innovation, design and creativity impacts as well as describes how each firm’s strategy, processes, products and services have been affected by these techniques. Apple for manufacturing and Verizon wireless for service is the organizations chosen for evaluation. Innovation merely encompasses coming up with merchandise meant to ensure complete of clientele’s desires or wants whereby they may be either new or just slight modification (Harvard Business Review 2009). Mostly, it is also encompasses creating new method, process or idea meant to alter the making process of a certain product already in existence and has been transformed or reinvented with intention of augmenting demand through better service. Strategy refers to how a given firm obtain the end it seeks to achieve. Process is learning and planning strategy for developing new ideas. Product is the results of goods through manufacturing or a service (Stamm, 2003). There are two categories of innovation including product and process innovation, Examples are Apple’s development of iPod, iphone, and ipad during 2000s, Verizon’s innovation of 2G, 3G, and 4G. Process innovation encompasses enhancement of new process meant for making products and delivering them to respe ctive clients. Examples include Verizon that altered know-how for live TV broadcast to some cell phone; Apple developed its own independent surveys in order to track its major market divisions around the world. As defined in (Jones & Hill, 2012) product innovation create value by creating new

Compensation Benefits Essay Example | Topics and Well Written Essays - 1000 words

Compensation Benefits - Essay Example I am the new Director of benefits for Lansing-Smith Corporation. I am recommending a compensation program that will hopefully retain our employees and offer those benefits that are better then other companies. It is my liability as compensation and benefit expert to conduct market pay studies, these studies decide what jobs that our company ought to pay, what benefits and incentives are suitable. I start with a clearly define job description; insure comparable market information, base pay, salary compensation, salary trend and total compensation. Then I will study salary survey data, make a few phone calls to external sources and send out complete questionnaires to companies and agencies to collect data relating to these job descriptions. The explanation will have title of job, department, who the employee reports to, a job summary and the synopsis of the necessary functions of the job. I then will accumulate my findings on a salary analysis form. "Position title, base pay, benefits such as medical, dental, vision, life, stock options, retirement benefits and additional incentives. (Appendix A & B) This will make it easy to contrast and examine information in various salary categories". With well defined job explanation and great tools to assist organize the information I can accomplish a market pay study to help our company stay spirited. The job assessment is a tool used to assess the worth of each job in our organization and in the market. With a winning job evaluation system I can make our organization's pay system evenhanded, understandable, lawfully defensible, approachable, and outwardly competitive. "I will use the job evaluations to: * Clarify job metaphors so that employees comprehend the expectations of their roles and the association of their roles to other jobs inside the organization. * Attract desirable job candidates. * Retain high-potential employees. The market assessment job will compare compensation for our organization's jobs to the marketplace rate for comparable jobs. This method necessitates precise market-pricing surveys. Market pay is the compensation paid for an exact job, including information regarding bonuses and benefits that is resolute by a continual analysis of the aggressive job market. Market pay data is a fraction of our organization's overall policy to determine evenhanded compensation. Otherwise, we may not remain spirited"(http://www.worldatwork.org). In raising a market pay study I will gain a list of companies that have positions related to our company's positions, and then I would converse job descriptions and pay ranges for every position. I will then have the market pay information needed to found and communicate employee compensation. "In reality, collecting data that precisely reflects the market rates for jobs in our organization is additional hard. Because your organization's most excellent similar jobs are likely to be those of our main competitors. As I conduct the market pay study, I keep in mind that I should use market pay data as part of the overall strategy not as the sole strategy to determine equitable compensation within our organization. Our organization's compensation values and compulsion to fair, evenhanded, and unbiased pay practices should also play a role, in addition to conducting marketplace pay studies"

Coping Styles Used by Chronic Health Disorder Sufferers

Coping Styles Used by Chronic Health Disorder Sufferers Analyse and evaluate coping styles used by individuals with a chronic health disorder identified in a case study. Case study; BBC documentary called ‘The Truth about Depression’: (http://www.youtube.com/watch?v=F5YubjEqbZ8) In this essay the author will examine chronic illness with focus on depression and its symptoms as well as critically evaluate coping skills used by individuals with chronic depression. According to better health (2015), a chronic illness is a long term illness, which can be stressful and may change the way a person lives or relates to others. For the purpose of this essay the author will investigate chronic depression (or Dysthymia). Despite mental health professionals’ massive efforts to educate the public, lack of knowledge and misconceptions around resulting in stigma and discrimination (Web MD, 2015). NHS (2015), state that the symptoms of chronic depression are sadness or depressed mood and being physically restless or rundown in a way that is noticeable by others. Fatigue  or loss of energy and problems with concentration or making decisions, a loss of enjoyment in things that were once pleasurable, either weight gain or weight loss of more than five percent of weight within a month, insomnia  or excessive  sleep  almost every day, feelings of hopelessness, worthlessness or excessive guilt and lastly, the most devastating symptom being the almost daily recurring thoughts of death or suicide. According to research carried out by Science Direct (2015), there are a range of different ways an individual can cope. These include; sourcing information on the illness, (which can help combat feelings of helplessness or lack of control), emotional support from others, (particularly family and close friends), setting short-term goals which can restore certainty, power and control and lastly, thinking about possible outcomes and discussing them with health professionals. The overall aim of these coping strategies would be to help the sufferer put into context and give some meaning to what is happening to them. However, not all individuals can achieve this and will find different ways of coping. Whilst coping with depression, individuals need to work on many aspects, contending with sleeping problems, eating, activity, positive and negative emotions, thinking, and relationships. Above all, individuals need to cultivate hope. However, all of these aspects cannot be worked on at the same time. If an individual is severely depressed, their first priority should be their physical health as this can improve their emotional wellbeing by releasing endorphins. These can lift a sufferer’s mood and give them a sense of achievement. Sufferers may also benefit from exercising in groups in order to help build new relationships. However, this coping strategy may not be achievable by all individuals as the participation in such physical activity could be unrealistic due to other underlying health conditions (Everyday Health, 2015). When reality is a nightmare for a sufferer of chronic depression, using sleep as a coping mechanism is simply like clocking out and taking a break from life. However, after sleeping, the reality will continue to make them unhappy. To add to this, a lack of sunlight due to excess sleeping will also lower the mood of the sufferer even further, because it causes an imbalance of certain brain chemicals (Thought Catalogue, 2015). Some other coping skills to practice for sufferers of chronic depression could include; meditation and relaxation techniques. Deep breathing techniques, can activate a relaxation response and help reduce stress. Hobbies are also important in order to set aside time to allow relaxation and escape from the stresses of life, for example, gardening, art therapy, dancing or cooking. One must remember that these techniques may not be suitable for all suffers because of differing interests, or the severity of the depression as they may feel more apprehensive than others to venture out of their surroundings to attend these groups (NHS, 2015). Psychologist World (2015), consider the attachment theory to be important when studying coping styles for chronic depression. Attachment is a biological need and is the basis of the power of therapy ranging from individual to group, hospitalization, and support groups. Ultimately, by the individual establishing or rebuilding secure attachments in friendships, family relationships, and intimate relationships they can start to recover. Stressful life events contribute to the onset of chronic depression. An individual can minimize stress by learning to use coping skills to manage stress. For example, by making sure there is clear communication with doctors, by maintaining emotional balance to cope with negative feelings and maintaining confidence and a positive self-image are essential in the process of remaining well. However, not all individuals can achieve this and find lowering stress levels harder to achieve than others (Help Guide, 2015). Finally hope is the foundation of recovery. What gives an individual hope might change from one time to another. Hope is likely to be intermingled with fear and doubt. One might be afraid to hope for fear of being disillusioned; thus hoping takes courage. Perhaps there’s no firmer ground for hope than the possibility that some good ultimately might come from the painful experience (Share Care, 2010-2015). As well as needing to find ways to deal with the stress involved with chronic depression, from this essay the author has found that an individual will also need to understand their condition, know about the treatments and therapy’s on offer. Maintain trust and confidence in heath professionals, especially when recovery isn’t possible. Know how to control their symptoms by using individual coping skills and lastly maintain social relationships and avoid social isolation. It was also found that obtaining and maintaining good coping skills takes practice. However utilizing these skills becomes easier over time. Most importantly, good coping skills make for good mental health wellness and a way forward from chronic depression. In this essay the author has examined chronic illness focusing on chronic depression and its symptoms. It has also critically evaluated coping skills used by individuals with chronic depression. Bibliography: Allen, J. G. 2003. Substance abuse is a catalyst for depression.Menninger Perspective, 33(1), 17-20. Antony, M. M., Swinson, R. P. 1998.When perfect isnt good enough: Strategies for coping with perfectionism. Oakland, CA: New Harbinger. Bifulco, A., Moran, P. 1998.Wednesdays Child: Research into womens experience of neglect and abuse in childhood, and adult depression. London: Routledge. Every Day Health Media LLC (2015) [Online] Available from: http://www.everydayhealth.com/depression-photos/ways-to-cope-with-depression.aspx [Accessed: 5th May 2015]. Hammen, C. (1997).Depression. East Sussex, UK: Psychology Press. Health Line (2015) [Online] Available from: http://www.healthline.com/health/dysthymia#Overview1 [Accessed: 5th May 2015]. Health Wellness Week (2009) [Online] Available from: http://www.mhww.org/strategies.htmlMental [Accessed: 6th May 2015]. Help Guide. Org (2015) [Online] Available from: http://www.helpguide.org/articles/depression/dealing-with-depression.htm [Accessed: 5th May 2015]. Mayo Foundation for Medical Education and Research (1998-2015) http://www.mayoclinic.org/diseases-conditions/dysthymia/basics/definition/con-20033879 [Accessed: 7th May 2015]. Medicine Net Inc. (1996-2015) [Online] Available from: http://www.medicinenet.com/dysthymia/article.htm [Accessed: 8th May 2015]. NHS Choices (2015) [Online] Available from: http://www.nhs.uk/Conditions/Depression/Pages/Symptoms.aspx [Accessed: 7th May 2015]. Psychologist World and Partners (2015) [Online] Available from: http://www.psychologistworld.com/developmental/attachment-theory.php [Accessed: 7th May 2015]. Share Care Inc. (2010-2015) [Online] Available from: http://www.sharecare.com/health/depression/health-guide/major-depression-mdd/self-help-for-major-depression [Accessed: 7th May 2015]. State Government of Victoria Better Health (2015) [Online] Available from: http://www.betterhealth.vic.gov.au/Bhcv2/bhcarticles.nsf/pages/Chronic_illness?open [Accessed: 7th May 2015). The Thought and Expression Co. (2015) [Online] Available from: http://thoughtcatalog.com/christopher-hudspeth/2013/05/9-life-coping-mechanisms-you-might-not-realize-youre-using/ [Accessed: 7th May 2015). Web MD (1994-2015) [Online] Available from: http://www.medscape.com/viewarticle/728612_2 [Accessed: 8th May 2015]. Web MD (2015) [Online] Available from: http://www.webmd.com/depression/guide/chronic-depression-dysthymia#4 [Accessed: 7th May 2015]. Williams, M. (1997).Cry of pain: Understanding suicide and self-harm. London: Penguin Books.

Exploration of Bondage in Middle Passage Essay -- essays research pape

Bondage can be defined as a state of subjection to a force, power, or influence or the state of being under the control of another person. Throughout the novel Middle Passage, written by Charles Johnson, bondage is a reoccurring theme. The characters in the novel are bonded physically, emotionally, or psychologically. Some characters are bonded and can not escape their bondage. Others choose to place themselves in the situations. Throughout the course of the novel, some of the characters gain their freedom and move forward with their lives. Other characters are never able to gain their freedom because their lives end in death.   Ã‚  Ã‚  Ã‚  Ã‚  Within the first page of the book we are introduced to Rutherford Calhoun, an ex-slave. He has been recently freed and has chosen to settle down in New Orleans. According to Rutherford, â€Å"New Orleans wasn’t just home. It was heaven†(2). Rutherford is in search of living the life of what he envisions as a free man: happy and self-directed. However, Rutherford finds himself bonded to new things. As scholar Barbara Z. Thaden asserts, â€Å"Rutherford discovers that his freedom is only a different type of slavery† (254). Thaden also notes, Rutherford leads â€Å"a life of petty crime, drinking, womanizing, and running from commitment of any kind† (254). He becomes bonded to gambling, stealing, and debt. As scholar Ashraf H.A. Rushdy argues, â€Å"gaining his freedom has only trapped him further into the futile struggle to preserve and promote his individuality† (375).   Ã‚  Ã‚  Ã‚  Ã‚  In New Orleans, Rutherford becomes a petty thief. He says that he â€Å"looked for honest work† but â€Å"found nothing† so he stole (3). Rutherford also says that stealing was â€Å"a way to shake off stress and occupy his hands† (103). As scholar Ashraf H.A. Rushdy notes, â€Å"stealing, for Rutherford, is more than an occupation: it is a philosophy†(376). As a child, Reverend Peleg Chandler â€Å"[noticed] the stickiness of his fingers†(3). In order to gain access aboard the Republic, Rutherford steals Josiah Squibb’s paper and continues his habit of stealing throughout the voyage.   Ã‚  Ã‚  Ã‚  Ã‚  Rutherford also becomes bonded to gambling and as a result, ends up in debt. Rutherford would play card games â€Å"that lasted three days and nights†(7). Because he lost most of the card games he played and used what money he had to play card games, ... ...i were bonded to slavery. They had to give up their freedom to become bonded to the Republic as slaves. They were treated harshly and their only choice to escape their enslavement was mutiny. The Allmuseri were also bonded to their beliefs. Thaden illustrates that Johnson had â€Å"inscribed into the Allmuseri mindset many classical Buddhist beliefs†(255). The Allmuseri believed that the ship was condemned to death because they had allowed themselves to kill so many of the whites.   Ã‚  Ã‚  Ã‚  Ã‚  As scholar Barbara Z. Thaden expresses, â€Å"Rutherford learns on his voyage that the more people escape the bonds of others, the more trapped they become in bondage to their own egos†(257). Johnson shows throughout the novel that no man is truly free of bonds and that freedom doesn’t exist without bondage. Rutherford gains a new idea of freedom as a result of his experience aboard the Republic while Falcon, bonded to his ego, never gains freedom because he takes his own life. As scholar Ashraf H.A. Rushdy suggests, â€Å"Rutherford learns that bonds and connections are a matter of surrender to another order of being, and are not simply determined by racial or biological destiny† (377).

Planning and Strategy Formulation Essay

Planning and strategy formulation are critical for an organisation to set up goals and accomplish it. It is crucial in order to perform better in market and environment better than its competitors. This section will include Qantas’ aim and main goal, vision, mission, and values, and current actions. Aim and Main goal Qantas’ aim is to meet the highest standards of safety, service, citizenship, and environment responsibility. The CEO of Qantas, Allen Joice, states that Qantas Groups continually renews its fleet, creating low operating cost, fuel efficiency, and releasing new planes to improve passengers’ comfort. The goal of Qantas is to deliver great place to work, provide training and development for their people and harness their passion. Qantas used Cost Leadership Strategy to responds the changing market conditions by creating Jetstar, the lower fare airline. Cost Leadership Strategy is an effort of organisations to operate more efficient to minimise the cost. Vision, Mission, and Values The vision of Qantas is to operate each airline the best in their class, the world’s best premium airline, Qantas, and the world’s best low fares carriers, Jestars. This organisation is focused on safety first, right aircraft right routes, customer service excellence, operational efficiency, and two strong complementary brands. The Qantas’ short-term mission is improving environmental performances such as reduction of fuel, water, electricity, and waste, and the new technology, Next Generation Check-in, that involve Operational Plan. Operational Plan is a short-term objective in order to progress the goals. It is include: – Production plan ( involves machine, tech, and methods – Financial plan ( money required – Facilities plan ( facilities and work layout – Marketing plan ( requirement selling and distribution – Human Resource plan ( recruitment, selection and placement of people/ employee. The famous value of Qantas is about safety issues. Qantas has invest $1. 4 billion each year in engineering and maintenance to ensure that highest standards of operational safety and performances. In 2009, Qantas Management System was covering safety, health, management and security performances. Based on Qantas’ Annual Review 2010, the Lost Time Injury Frequency Rate has reduced from 31. 7 (2001/2002) to 4. 3 (2009/2010). Current Action The domestic flying with Next Generation Check-in, which take in advance seat selections, online and mobile check-in, automatic check-in, Kiosks, and Kiosks service point. The Next Generation Check-in is an action taking from listening to customer about the long queues and big hassle. As a result, Qantas is releases the ease and fast ways to check in through Next Generation Check-in. Qantas’ first priority, Safety First, is one of the organisation current actions. Major problem of an aircraft is natural disaster. The current eruption of the Eyjafjallajokull volcano in Iceland on 15 April 2010 had an unprecedented impact on airlines around the world. At that time, Qantas has shut down the European service for six days and impacting over 15,000 customers. Qantas has experience in planning and operating services safely in areas of known volcanic activity to monitoring the level ash concentration and related airspace restriction. Qantas’ predictions and awareness of natural disaster has shown a reflection of scenario planning. Scenario Planning is an action taken to predict future and making plans to deal with it. The starting points of Scenario Planning are: – Organising: allocating and arranging resources for the key tasks – Leading: guiding staffs to accomplish given tasks Controlling: monitoring and assessing tasks. The benefit of Scenario Planning is to improve focus and flexibility. Through Scenario Planning, the organisation with focus knows the best need of their customers and how to serve them well. By Qantas, to improve the domestic check-in process, Qantas already know what best for their customers. On the other hand, organisation with flexibility is willing and able to change and adapt to shifting and operates with an orientation to future. Qantas has changes the process of check-in on the domestic flying. The changes will includes more training and adaptation in order to accomplish their goal to serve with fast and easy domestic check-in. Another advantage of Scenario Planning is to place organisation is state of Readiness, which making the organisation more: – Results – oriented ( creating performances – Priority – oriented ( to get the first attention; the most important – Advantage – oriented ( ensuring that all resources for the best all advantage – Change – oriented ( anticipating problems and opportunity so the organisation can deal in best way

Philippine Land Law Expert Chatbot Essay

The researchers tend to work on an expert system with integration of Philippine land laws. They chose to focus on land laws since one of the major problems of the Filipinos who seek law experts’ advice are due to land. The researchers deliberates the possible ways on how can they share knowledge and guidance that works like a real lawyer advising a client but have not taking an account to replace to seek a real land law experts guidance. Also, putting an expertise into a machine happens in many ways. So, the researchers find a way on constructing an expert system on Philippine land law using different techniques. In giving solution to the stated problem of the researchers, this study implements techniques such as Natural Language Processing (NLP) with sub-processes of Tokenizing, Part-of-Speech Tagging, and Parsing for input abstraction and validation, as well as Natural Language Generation (NLG) for the construction of answer/s. The developed system entitled, â€Å"PHILEX: Philipine Land Law Expert Chatbot† focused on providing answers to the user’s questions. Such users who are in need of information, assistance and knowledge and those who seek counselling in regards to any Philippine land law or land rights can benefit from the said expert system but must always know that the researchers do not intend to substitute the land law professionals. Upon various tests that the researchers conducted aiming to know the accuracy, specificity and sensitivity of the system, researchers came up with such conclusions. A technique, Precision and Recall, was used to test the system’s capability of answering the user’s questions relying from correct result (true positive or tp), missing result (false negative of fn), unexpected result (false positive of fp), and correct abscence of result (true negative or tn). This study also intends to identify the evaluation of the experts when it comes to sy stem’s user-friendliness, speed of response, and completeness. Five (5) land law experts chose twenty (20) test questions used to assess the system’s competency. Conclusion made by the experts based on the results is PHILEX, being the system for giving answers to user’s questions pertaining to Philipine land laws, is acceptable as a reliable source of knowledge and guidance without intending to replace the professional practitioners. The system got an overall percentage in terms of accuracy, a 75%, specificity with the percentage rate of 55% and sensitivity with 80.8%. Summing up the scores in terms of user-friendliness, speed of response, and completeness resulted to an overall weighted mean of 4.36, 4.32, and 4.16 respectively, interprets that the system as an acceptable tool for land law consulations. In the future, the authors would like to extend their work and knowledge by making the system possible to access by everyone through web or what we called â€Å"web-base application†.