Spina Bifida Research Paper free essay sample

A type of birth defect that affects the skeletal system is Spina Bifida. Spina Bifida is a nueral tube defect that occurs when the bones of the spine or the vertebrae do not form accurately around the spinal cord. In severe cases it can inhibit a persons walking or daily activities. There are three basic forms of Spina Bifida. The mildest form is Occulta, the next would be Meningocele and the most severe is Myelomeningocele. (http://www. uptodate. com/contents/overview-of-the-management-of-myelomeningocele-spina-bifida 2012) Myelomeningocele is the case that affects the skeletal system the most. With this, the nerves in the spine protrude out of the spinal canal and a bulge in the skin may appear. If nerves become damaged, there may be a high chance that there could be problems with walking, coordination and bowel and bladder control. The exact cause of Spina Bifida is not known. (Foti 2012) Some say that it could be genetic and is more likely to happen in women that are obese and have diabetes. We will write a custom essay sample on Spina Bifida Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Symptoms that may indicate that a child has Spina Bifida, include, a curve in the spine, nerves coming out of the back and swelling of the spine. Also, the child will have nerve damage, which can mean that they will have little or no feeling in the legs, feet and or arms. (http://www. mayoclinic. com/health/spina-bifida/DS00417 2012) Another indicator could be a build up of fluid in the brain. Spinal deformity occurs most frequently in patients with Myelomeningocele. It can manifest as kyphosis, scoliosis or lordosis. Most children diagnosed with Spina Bifida also have an allergy to latex. (http://www. everydayhealth. com/health-center/spina-bifida-symptoms. aspx 2012) The diagnosis for Spina Bifida is usually determined by a blood test that a woman has during pregnancy. Most people find out that their child has this defect before he or she is born. If it is not determined before birth, it may be diagnosed by how the baby’s back looks and as they get to the pint of where they should start crawling and standing. You will be able to notice how the weekness in the muscle and bones are. Children that are born wih Spina Bifida may also have mental disabilities as well because it affects the brain just as much as it affects the spine and nerves. (http://www. spinabifidaassociation. org/site/c. evKRI7OXIoJ8H/b. 8029563/k. 83B2/ Spina Bifida Research Paper free essay sample Spina Bifida is one of the most common birth defects in the world. According to N. Scott Adzick, MD, and other members of CHOPs Center for Fetal Diagnosis and Treatment team, it occurs when the spinal cord does not properly close before birth. That means that the spinal cord is exposed to amniotic fluid during fetal life. Amniotic fluid is the watery fluid within the innermost membrane that encloses the embryo and surrounds the fetus throughout pregnancy. Amniotic fluid is also what cushions the fetus protecting it from injury, providing freedom of fetal movements, helping maintain the fetal oxygen supply and helping stabilize temperature. The composition of the fluid changes over the course of gestation. Initially, amniotic fluid is similar to maternal plasma. In addition to providing the fetus with physical protection, as the fetus develops, phospholipids originating from the lungs, fetal cells, and urine are deposited in this fluid. We will write a custom essay sample on Spina Bifida Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Amniotic fluid itself is clear. Diana Farmer, MD, Division Chief of UCSF Pediatric Surgery and Professor of Clinical Surgery for the UCSF Fetal Treatment Center says â€Å"We know that exposure to amniotic fluid can cause further damage to the spinal cord. So our goal is to try to treat these fetuses before birth so that we can improve the outcome for babies with Spina Bifida. † Spina bifida is the most common debilitating birth defect in the United States, affecting more than 3,000 families each year. Myelomeningocele is a birth defect in which the backbone and spinal canal do not close before birth. The condition is a type of Spina bifida. Normally, during the first month of a pregnancy, the two sides of the spine (or backbone) join together to cover the spinal cord, spinal nerves and meninges (the tissues covering the spinal cord). Spina bifida refers to any birth defect involving incomplete closure of the spine. Myelomeningocele is the most common type of Spina Bifida. It is a neural tube defect in which the bones of the spine do not completely form, resulting in an incomplete spinal canal. This causes the spinal cord and meninges (the tissues covering the spinal cord) to stick out of the childs back. Spina bifida is a birth defect that involves the incomplete development of the spinal cord or its coverings. The term Spina Bifida comes from Latin and literally means split or open spine. The first stages of Spina Bifida occur in the first two to three weeks after conception, before the mother knows she is pregnant. The defect can occur anywhere along the length of the spine, but most commonly occurs in the lower back. The severity of the defect varies greatly from one individual to another ranging from no noticeable impact to severe paralysis and loss of sensation. Lesions higher in the spinal column result in more weakness of the trunk and possibly the arms as well as the legs. Because the nerves that control the valve and bladder are located on the lowest part of the spine the function of those organs will likely be compromised in all clinically significant cases. Myelomeningocele the most common type of Spina bifida presents as a sac of exposed menages of spinal cord membrane is coverings frequently containing parts of the spinal cord and the nerves attached to it. When a baby is born with this condition it is critical to surgically repair the defect and cover the lesion with skin within the first twenty-four to seventy-two hours after birth to prevent infection in the nervous system and further nerve damage. Eighty percent of children born with Myelomeningocele will also have hydrocephalus. Hydrocephalus occurs when the cerebral spinal fluid is obstructed or blocked and then pressure from that fluid may build in the ventricular system causing the brain and skull to expand. It is typically treated by a surgical insertion of a shunt to allow the fluid to flow out from the brain. It is important to know that each child born with Spina Bifida is unique and will have different degrees of clinical symptoms and functional limitations. With the appropriate medical, rehabilitation, guidance, and encouragement many individuals with Spina Bifida may live productive and fulfilling lives. Work cited â€Å"Success of Spina Bifida: Study Opens Fetal Surgery Door† The New York Times 9 February. 2011. Search Health. Pam Belluck. July 22, 2012.

University of Phoenix Material Essays (706 words) - Writing

University of Phoenix Material Essays (706 words) - Writing University of Phoenix Material Thesis Statement and Informal Outline Worksheet In this course, you will write a 700- to 1,050-word comprehensive Continuing Academic Success essay, due in Week 5. The Week 5 essay will help you apply what you learned in this course and take responsibility for your success in your education and your career. Please review the requirements for the Week 5 assignment to become familiar with the instructions. Starting this week, and in the weeks to come, we will be building upon an outline with a thesis statement, subtopics, and research to assist in your final paper. For this week, using the Center for Writing Excellence resources, provide your thesis statement and begin creating the informal outline for your Continuing Academic Success essay assignment. Include the following in your outline this week: 0. The benefit of creating educational goals, including at least one educational goal you set for yourself 0. Your personal learning style, as well as how knowing your learning style can help you be successful as you move through your program and career 0. How the writing process can help you advance your education and career 0. Which resources, inside and outside of the university, you can use to help you reach your goals and make you more successful 0. An explanation of the importance of academic integrity Thesis Statement This is a one-sentence summary of your Week 5 paper that will be based on the bulleted items above. Not setting goals to excel in school; is setting goals to fail. I can agree that goal setting is helpful, but how could you convey the "big" idea, not just one aspect? Also, how could you turn this into a complete sentence? Informal Outline Each topic below should be a main idea for a paragraph that might be in your Week 5 assignment (see bulleted items above). Each support point should be something that you plan to write about that relates to the corresponding topic. 1. Topic 1- Don't Procrastinate a. Support- Waiting until the last minute never works out b. Support-Set a schedule and follow it 2. Topic 2- Set your goals a. Support- determine what is long term b. Support-determine what is short term 3. Topic 3- My personal education goal a. Support-Self achievement b. Support-Family success 4. Topic 4- Planning ahead a. Support-Achievement from planning ahead b. Support-Disadvantage of not planning ahead 5. Topic 5- Putting your goals in action a. Support- Develop a plan of action b. Support-Attaining your goals Rubric for Thesis Statement and Informal Outline |Rubric | | |Thesis Statement |2/4 | |The thesis statement utilized the |You struggled a bit with the thesis.| |format from the Thesis Statement |I see that you mentioned goal | |Generator and included: |setting, but how could you include | |-Benefits of goals |the rest of the topics? I know that| |-Writing Process |thesis statements seem like a BIG | |-Resources you will be using |concept initially, but once you | |-Importance of academic integrity |determine the importance of this | | |cornerstone in your writing, it | | |becomes so much easier! Also, make | | |sure to includethe benefits of | | |goals, as well as the importance of | | |academic integrity, and the | | |university resources. You can do | | |this! | |Informal Outline |2/4 | |The format in the Sample Outline was|Good work on using the outline | |utilized (10) |format! However, you did not | |The outline includes: |include the introduction or | |-An introduction /conclusion point |conclusion point, nor did you | |-At least three additional main |include all the needed points. I | |points, with two details per point. |know that it seems to be a good | | |amount of work, but, in the future, | | |having this detail will be very | | |useful in writing your final draft! | | |For additional detail on outlining, | | |check out: | | |easybib.com/guides/studen| | |ts/writing-guide/iii-outline/c-creat| | |ing-an-outline/. How will utilizing| | |this step in writing be beneficial | | |to you? | |Mechanics |2/2 | |Appropriate grammar, punctuation, |Good work on utilizing overall | |and sentence structure is utilized. |appropriate grammar and sentence | | |structure! Make sure that your | | |thesis statement is a complete | | |sentence-It is easy to forget the | | |details when working with a big | | |idea. You can do this! | |Total |6/10 |

Calculate Mass from Density Example Problem

Calculate Mass from Density Example Problem Density is the amount of matter, or mass, per unit volume. This example problem shows how to calculate the mass of an object from a known density and volume. Simple Example (Metric Units) As an example of a simple problem, find the mass of a piece of metal that has a volume of 1.25  m3 and a density of 3.2 kg/m3. First, you should notice both the volume and the density use the volume of cubic meters. That makes the calculation easy. If the two units were not the same, youd need to convert one or the other of them so that they would be in agreement. Next, rearrange the formula for density to solve for mass. Density Mass à ·Ã‚  Volume Multiply both sides of the equation by volume to get: Density x Volume Mass or Mass Density x Volume Now, plug in the numbers to solve the problem: Mass 3.2 kg/m3 x 1.25 m3 If you see the units wont cancel out, then you know you did something wrong! If that happens, rearrange the terms until the problem works. In this example, cubic meters cancels out, leaving kilograms, which is a mass unit. Mass 4 kg Simple Example (English Units) Find the mass of a blob of water with a volume of 3 gallons. It seems easy enough, right? Most people memorize the density of water as 1... but thats in grams per cubic centimeters! Fortunately, its easy to look up the density of water in any units. Density of Water 8.34 lb/gal So, the problem becomes: Mass 8.34 lb/gal x 3 gal Mass 25 lb Problem The density of gold is 19.3 grams per cubic centimeter. What is the mass of a bar of gold in kilograms that measures 6 inches x 4 inches x 2 inches? Solution Density is equal to the mass divided by the volume.D m/VwhereD densitym massV volumeWe have the density and enough information to find the volume in the problem. All that remains is to find the mass. Multiply both sides of this equation by the volume, V and get:m DVNow we need to find the volume of the gold bar. The density we have been given is in grams per cubic centimeter but the bar is measured in inches. First we must convert the inch measurements to centimeters.Use the conversion factor of 1 inch 2.54 centimeters.6 inches 6 inches x 2.54 cm/1 inch 15.24 cm.4 inches 4 inches x 2.54 cm/1 inch 10.16 cm.2 inches 2 inches x 2.54 cm/1 inch 5.08 cm.Multiply all three of these numbers together to get the volume of the gold bar.V 15.24 cm x 10.16 cm x 5.08 cmV 786.58 cm3Place this into the formula above:m DVm 19.3 g/cm3 x 786.58 cm3m 14833.59 gramsThe answer we want is the mass of the gold bar in kilograms. There are 1000 grams in 1 kilogram, so:mass in kg mass in g x 1 kg/1000 gmass in kg 14833.59 g x 1 kg/1000 gmass in kg 14.83 kg. Answer The mass of the gold bar in kilograms measuring 6 inches x 4 inches x 2 inches is 14.83 kilograms. Tips for Success The biggest problem students make when solving for mass is not setting up the equation correctly. Remember, mass equals density multiplied by volume. This way, the units for volume cancel out, leaving the units for mass.Be sure the units used for volume and density work together. In this example, mixed metric and English units were intentionally used to show how to convert between units.Volume units, in particular, can be tricky. Remember, when you determine volume, you need to apply the correct formula. Summary of Density Formulas Remember, you can arrange one formula to solve for mass, density, or volume. Here are the three equations to use: Mass Density x VolumeDensity Mass  Ãƒ · VolumeVolume Mass  Ãƒ ·Ã‚  Density Learn More For more example problems, use the Worked Chemistry Problems. It contains over a hundred different worked example problems useful for chemistry students. This density example problem shows how to calculate the density of a material when the mass and volume are known.This example problem shows how to find the density of an ideal gas when given the molecular mass, pressure, and temperature.This example problem shows the steps necessary to convert inches to centimeters. Source CRC Press Handbook of Tables for Applied Engineering Science, 2nd Edition, 1976, Table 1-59.

UPS case study Essay Example | Topics and Well Written Essays - 1000 words

UPS case study - Essay Example With the objective of providing complete supply chain solutions to its customer, the company established the UPS Logistics Group in 1995. Today, the company manages the flow of goods, funds and information in more than 200 countries and territories every day. UPS provides specialized transportation, logistics, capital, and e-commerce services to its valued customers. It also enables its clients with warehousing, freight forwarding and returns management (Research and Markets 2011). UPS owns a large fleet of trucks, trailers, vans et al to ensure smooth functioning of day to day business. The company has imbibed the latest technology from time to time so as to provide superior services to its clients. UPS offers both ‘LTL’ and ‘TL’ services to cater to needs of all its clients ((PR Newswire 2006). From time to time, the Atlanta based company ventured in oversees markets and made a mark there as well. 2) The U.S. Postal Service, headed by a Postmaster General and a Board of Governors, is a branch of the federal government. The USPS is, by statute, under obligation to provide mail services to all Americans. This mandate has to be followed by the USPS irrespective of where the customers live. USPS has to serve these customers/territories even if a cost-benefit analysis suggests that they do not make commercial sense (Harreld, Heather 2000). This obligation obviously leads to high costs, reduced efficiency and thus puts a strain on the financials of the company. Since USPS, a government agency is bound to operate even in non lucrative areas; UPS is relieved of this obligation, legal as well as moral, to do business in such areas. As such, UPS can concentrate on areas, services and customers that it deems would give the company decent profits. 3) An intermodal approach entails the placing of parcels, packages or letters that UPS is required to deliver in an intermodal container  or vehicle. This intermodal

Chinese Economy Master Essay Example | Topics and Well Written Essays - 3000 words

Chinese Economy Master - Essay Example I will be discussing the threats foreign companies are facing in China's business environment and detail the efforts made by the Chinese government to address the said issues. Multinational corporations (MNCs), such as Wal-Mart, have identified that the most troublesome feature of China's business environment is the fragmentation of supply chain and local protectionism resulting to a lack of consistency of inter-provincial rules and regulation. Chinese provinces have, for centuries, enjoyed local autonomy and have made full use of it to protect local interests. Regional and local governments have the power to implement rules and regulation so long as it is line with the core mandates and laws of the central government and they can do this without notice. Foreign companies, most of which operate on the national level, finds this situation to be confusing and costly for business operations as they have to comply with each regulations set by each local entity. It also presents problems in supply chain efficiency as each province may require the inspection of the products being transported. For example, there is the possibility that nationally approved produc ts are barred from local distribution due to differing health and sanitation requirements of different provinces. There also localities that require wholesale purchases of alcohol and tobacco products posing problems for retail-oriented stores. This state of affairs results in fewer choices or higher prices for consumers which can be detrimental to the MNC in light of the very cheap products produced by Chinese companies. Physical infrastructure also differs between provinces due to the gap in funds to implement projects posing difficulties for road transportation whether it may be private or commercial trucking resulting to a problematic interprovincial purchasing. (McGregor 2007, p. 45) Technology and the Abundant Labour Force China's population is one of the largest in the world implying the abundance of the labour supply. While it can be argued that this presents an opportunity for the companies due to the expected lower compensation packages, it presents tradeoffs in accuracy and quality. The cheapness of labour works for industries that employs manual labour but is a nightmare for those which involves automated processes. High-end technology and electronics manufacturing from Japan, Korea and the United States relocating to China require automated processes and invest in usually expensive technologies to meet quality and accuracy standards. They are now faced with the dilemma of resorting to manual labour and risk quality or invest in automation and incur large costs that cannot be easily regained in light of fierce competition. In sectors that make use of manual labour such as those in transportation, distribution and retail, the abundance of labour can be a threat because it decreases entry barriers and forces the company to lower their prices to be able to compete in the market. As a result, foreign companies and their local providers still opt either to process manually or to contract out to local, third-party logistics companies that use manual processes thereby sacrificing quality. (Yan, Rick and Lebeberthal, Kenneth 2006, p.11) Foreign companies that need to have automation in their process could have some part of the process done manually but

Emotional Intelligence Essay Example for Free

Emotional Intelligence Essay Emotional Intelligence is a very powerful tool. Emotions can enhance your thoughts, transform relationships and behavior. I realize now that I by using this tool it will allow me to understand myself better. Overcome my work-related challenges, and build healthy relationships. In the context of the role that I play in the financial organization which I work for. The settings are always very professional due to the necessity of rapid change. There is a constant need to find ways of becoming self-motivating. In discovering these tools of awareness I was able to explain to my colleagues to embrace this innovation, they can capitalize upon their special talents and skills. I work in a diverse workforce so I can understand how their emotions will change. At first I could see that the Skills assessment that I handed out to them, made them feel uneasy and a bit afraid. However, I discussed my personal score and in a way they felt more at ease. By the end of the week, all of them had handed them in. We had a question and answer session to discuss our findings. We recognized that this exercise is extremely useful in reducing the interpersonal conflicts, tensions, and even crises that are internal to all human organizations and groups. We realized that we were all capable of applying these tools to improve our everyday lives. I know that we will constantly improve profitability, productivity in the workplace. A Colleague Mike has been a good colleague of mine for about a year now. He was hired as a Private Wealth Investor catering to upscale clients interested in investing there enormous amounts of wealth within our bank. This is a highly competitive business in which a relatively small number of financial institutions compete for what can best be characterized as a niche  market of affluent clients that require excellence in terms of both product and service. Consequently these few financial institutions create a valuable competition to obtain the services of the right kind of educated, skilled, and professional Banker. These salespeople enjoy a great deal of autonomy, often bring their own customer base with them to a store or gallery, and are highly regarded via a commission scale for their efforts. Consequently, a person responsible for managing a sales force consisting of this type of professional must do a good amount of mentoring, nurturing, supporting, rewarding, and otherwise r esponding to the sales force. Members of such a sales force are themselves competitive with one another and this can and does lead to frequent conflict. In my situation, two very valued and successful sales agents working for the company were actively engaged in trying to convince one of their own customers to purchase a particularly valuable and rare painting that the owner of the business had taken in on consignment. Both of the salespeople felt that they were entitled to make the deal. My job was first, to ensure that this valuable painting was sold for the best possible price. My second task was to prevent any conflict from erupting between the two salespeople. Unfortunately, at the time, I was somewhat politically unaware of their longstanding competition at this and other companies. Marilyn Gowing (89) notes that one element of emotional competence and EI is political awareness or the ability to read a groups emotional currents and power relationships. Similarly, among the social skills needed to exercise EI effectively are conflict management, leadership, the ability to build bonds, and the ability to create group synergy in p ursuing collective goals. My own abilities in these areas were somewhat limited. I was unaware of the fact that each of the two salespeople considered me to be playing favorites, or assisting one in closing a deal to the detriment of the other. As it turned out, one sales agent brought a final and quite acceptable offer to me on behalf of his customer before the second salesperson was able to obtain agreement from his customer with respect to purchasing the artwork. My immediate response was one of great pleasure: the company had successfully sold a major work of art for an excellent profit, satisfying my employers needs and the needs of our firms original client who placed the work for sale with the expectation that the work would succeed. My subordinate sales agent was equally pleased because  he would acquire a substantial commission. Finally, I too was pleased because I would receive a commission as well. What I did not take into consideration was the anger and frustration felt by the rival salesperson. After the work of art had been sold and delivered, I h eld a small impromptu social gathering for my staff. During this gathering, I was extremely complimentary about the successful salespersons bargaining skills and salesmanship. I was completely unaware that the rival sales agent was becoming more and hostile hostile to the point where he stormed out of the gathering and resigned from the company on the very next day, citing my poor responsiveness to him as a primary reason for quitting. Analysis of the Situation Looking back on this situation, I realize that my most significant failure in terms of EI was a failure in what Goleman (40) called e-leadership. Goleman (40) said that emotionally intelligent leadership is key to creating a working climate that nurtures employees and encourages them to give their best. It is the climate created by the leader that motivates employees to success and helps employees recognize that they are valued within the organization. What I failed to recognize in managing this situation was that I had two deeply committed, talented, and valued sales agents who looked to me for support as they went about attempting to sell products. Each had a right to expect that I would provide this kind of support and certainly, both had a right to expect that I would reward them and respect their feelings. In the case of the successful seller, I more than lived up to these obligations. In the case of the frustrated sales agent who did not close the deal, I became the immediate target of his frustration over a lost sale. Looking back, I realized that I did not in any way offer this employee my sympathies for a lost sale or indicate that I understood his frustration over the lost sale. Instead, I focused all of my energy on congratulating the victor in this rivalry and I ignored the needs of an equally valuable employee. I lacked the EI to recognize that the unsuccessful salesperson felt that the small social event held immediately after the sale was closed was a further slap in the face. I also lacked an understanding of what I should have done after the situation occurred. I did not attempt, when this salesperson rather dramatically left the social gathering, to find out what was wrong and why he was angry. I assumed that my primary responsibility was to continue hosting the party and to make my  successful sales agent aware of how pleased the company was with his success. I did not, as Cherniss (19) commented, exhibit much in the way of emotional intelligence because I was completely insensitive to the very real and powerful feelings of a staff member. Even when the disgruntled sales agent returned the following day to hand in his resignation, I did not respond appropriately. I failed to recognize the very real anger that this individual felt or that much of this anger was now directed at me. I assumed that this individual   who I knew to be extremely competitive and occasionally somewhat overly dramatic   was not truly serious about leaving what had, after all, been a very profitable relationship with the company. I am afraid that I was somewhat cavalier in my response, simply suggesting that he might want to think it over before making a final decision and rather dismissively stating something to the effect there will be other sales just as good. On my behalf, I think it is important to point out that I was relatively new in a managerial position and had never received any formal training in either EI or human relations management. As Kram and Cherniss (255257) have so significantly noted, EI is something that may be inherent in most people, but it can also be expanded by means of appropriate education, development and training programs. The successful leader who uses EI effectively is not necessarily born; he is she is far more likely to be made via training and the opportunity to out new concepts and skills into practice. In my own mismanagement of the disgruntled employee, I failed to recognize that my job was to use sufficient EI to convey my own empathy for the sales agents loss and frustration, my belief in his competency to make equally important sales in the future, and my own acceptance of his sense of injured pride an achievement. I did not seek to discover what was really frustrating this individual or to learn from him what I could, as a manager, have done differently to provide him with the support and assistance he felt he lacked. While it is possible that there was nothing I could have done to change the outcome of this competition   and no evidence that had it gone differently, I would not have had an equally frustrated person to deal with   the fact of the matter is that in my enthusiasm for one staff members victory, I failed to appreciate that another staff member felt defeated. Knowing more about EI would have led me, for example, to recognize before the event occurred that a potentially dangerous rivalry had been created or  allowed to emerge within my staff that did not bode well for the company or for these individuals. Kram and Cherniss (258-259) noted that ensuring that work groups exist in relative harmony is one of the key responsibilities of the emotionally intelligent manager   somet hing that my management or mismanagement of this situation suggests I was not at the time. EI competencies are therefore important attributes of the individual who must lead a group or manage the activities of individuals who may perceive themselves to be in some type of competition with one another. In a sales organization such as that I have briefly described herein, a few very aggressive individuals may see themselves as competing for customers and commissions; they often enjoy a friendly rivalry, but in this instance my lack of EI made it impossible for me to recognize that the rivalry between the two salespeople had been building for some time to a climax. My apparent preference for one over the other was the final Straw that led the one to quit   and my inability to properly respond to that decision was further proof that I lacked EI. Had the situation taken place more recently as I was participating n this course, I would have recognized the tensions that were emerging as the two salespeople competed to be the one who would fund a buyer for a valuable work of art. I would have worked with them both to make it clear that there would be no winner or loser and I would have not rushed to publicly reward one at what could be interpreted as the expense of the other. I would have exhibited what Goleman (8) calls greater empathy for the frustration of the one and the pride and satisfaction of the other. As significantly, I believe that a manager with greater EI than I clearly possessed would have done more to eliminate the competition that had already   polarized the sales people. While there was little that could be done to change the fact that these workers were paid largely on commission and their ability to sell luxury items at high ticket prices to an admittedly small market segment   I could have created opportunities for developing team synergy that might have diminished these rivalries if not eliminating them entirely. Cherniss (111) does not that many executives and managers who are lacking in EI tend to think mainly in terms of short-term results rather than long-term outcomes and advances. In the situation described above, my focus was not on what my staff needed or their frustrations, but on selling an important item to increase th e profitability of the business. By failing  to understand that one staff member was reaching the boiling point and that I needed to demonstrate my concern an empathy, I lost a valuable employee. Summary and Conclusions This essay has examined the concept of EI and applied elements of the concept to a real-work professional situation n which this writer was an actor. The point of the discussion is to illustrate how ordinary situations in the professional environment can and should be approached with respect to their emotional undertones and content. A leader or a manager with high EI is less likely to allow such conflicts as I have described to escalate to the point of losing a valuable employee. In addition, the leader or manager who is high in EI displays empathy and inculcates in staff members a sense that they are valued for all of their contributions to the organization. Had I been able to reach out to the disgruntled salesperson and make him aware of the fact that this was merely a temporary setback and had I demonstrated successfully that he was valuable to the organization, it is quite likely that the outcome would have been substantially different. While not all conflicts involving employees can be resolved this easily, EI does much to prevent such problems. References Goleman, D. 1995. Emotional intelligence_._ New York: Bantam books. Goleman, D. 1998. Working with emotional intelligence_._ New York: Bantam Books.

Executive Summary of the Hispanic Market Essay -- Hispanic Culture Mar

Executive Summary of the Hispanic Market â€Å"Latinos are changing the way the country looks, feels, and thinks, eats, dances, and votes. From teeming immigrant meccas to small-town America, they are filling churches, building businesses, and celebrating this Latin heritage.... In America, a country that constantly redefines itself, the rise of Latinos also raises questions about race, identity, and culture – and whether the United States will ever truly be one nation.† (Larmer, pg. 50) This passage aptly describes the dawning of a new ‘enlightenment’ era in the United States. Marketers are beginning to focus on an emerging market known as the Hispanic/Latino community. The sheer strength of the Hispanic market can no longer be avoided as marketers are realizing that traditional methods of reaching a generalized market segment do not apply to the complex Hispanic culture. In the last half of the 20th century, the size of the Hispanic market in America grew exponentially. Traditional attempts to capitalize on the Hispanic market failed in large part to stereotypes and cultural myths. A new focus was necessary to attract, reach and retain the market. In order tackle this potentially lucrative market, marketers need to understand the cultural attributes that define the Hispanic market. Their primary focus is to understand the statistical values that characterize the group. Census figures over the last thirty years clearly illustrate a pattern of growth, not only in population, but in wealth and education as well. Clearly, this is becoming a stronger, savvier and better-educated market. As marketers become better acquainted with the Hispanic market, they have found several attributes that are typical of the Hispanic culture and influence in America. They first need to understand that the term â€Å"Hispanic† is a broad generalization of several cultures and races, each with distinct characteristics and values. Once an understanding that many subcultures encompass the Hispanic community, marketers can disseminate the target market and address those characteristics shared amongst the Hispanic community. Level of acculturation, brand loyalty, language, religion and a strong sense of family are those shared traits that need further study in order to properly understand what Hispanics believe, care for and personify. Once a deeper comprehension of the Hispa... ...d Asians. New York, NY: American Marketing Association. 1987. Guernica, Antonio. Reaching the Hispanic Market Effectively; The Media, the Market, the Methods. New York, NY: McGraw-Hill Book Co. 1982. Larmer, Brook. Latino America. Newsweek, July 12, pg. 50-58. 1999. Noriega, Chon and Ana M. Lopez, Eds. The Ethnic Eye: Latino Media Arts. Minneapolis, MN: University of Minnesota Press. 1996. â€Å"Riverside† Webster’s Tenth New Collegiate Dictionary. 1998 Rodriguez, America. Making Latino News; Race, Language, Class. Thousand Oaks, CA: Sage Publications. 1999 Roslow, Peter, and Janel Therrien Decker. A Guide to Building Market Dominance: Case Histories in Hispanic Marketing. Roslow Research Group Inc., 1998. United States Census Bureau. â€Å"Census 2000†. Washington: Census.gov. 2002. http://www.census.gov. (30 Sep. 2002) United States Census Bureau. â€Å"Historical Income Tables-Households†. Census.gov. 2002. http://www.census.gov/hhes/income/histinc/h05.html. (30 Sep. 2002) Valdes, M. Isabel. â€Å"Marketing to American Latinos; A Guide to the In-Culture Approach†. Ithaca, NY: Paramount Market Publishing, Inc. 2000. Whitefield, Mimi. â€Å"Mining the Market† The Miami Herald 17 Oct. 2001, C1+

Statement and Topic Sentence

Cause/Effect Outline Your introduction should: get your readers' attention state the title and author of the novel indicate historical context as applicable clearly identify the cause/effect relationship in the thesis Organize the body of your essay to fit the cause/effect relationship you are analyzing. For an essay that examines one effect with multiple causes l. Introduction A. Please write out your thesis statement using a complete sentence. II. Body paragraph #1† Topic sentence identifies cause#l A. supporting details (details†examples/textual support)B. supporting details C. concluding sentence Body paragraph #2† Topic sentence identifies cause #2 A. supporting details Ill. ‘V. Body paragraph #3† Topic sentence identifies cause #3 A. supporting details V. Conclusion For an essay that examines one cause with multiple effects paragraph #1 †Topic sentence identifies effect #1 Body paragraph #2† Topic sentence identifies effect #2 A. suppor ting details ‘V. Body paragraph #3† Topic sentence identifies effect #3 A. supporting details paragraph #1† Topic sentence identifies cause #1 ‘V.Body paragraph #3† Topic sentence identifies effect #1 A. supporting details V. Body paragraph #4† Topic sentence identifies effect #2 VI. Conclusion OR a. Please write out your thesis statement using a complete sentence. II. Body a. supporting details b. supporting details c. concluding sentence Ill. Body paragraph #2†Topic sentence identifies effect #1 a. supporting details ‘V. Body paragraph #3†Topic sentence identifies cause #2 V. Body paragraph #4†Topic sentence identifies effect #2 Remember, these are Just models to help you organize your essay.You may have more or fewer body paragraphs or supporting details. Do not feel like you have to force your essay to fit these examples exactly! Also remember, topic sentences and concluding sentences make assertions, Your conclusion sh ould: Restate your thesis (without using the same exact wording) Broaden from your character's examples to the larger historical and world context Leave the reader with a call-to-action/larger lesson that connects to your thesis but is applicable to the world (don't mention the book)

Rhetorical Modes Matrix Essay

The art of telling stories. Structure – Usually in chronological order, which events are told in the order in which they occurred Two Tips – 1. A plot summary can help you create a chronological outline. 2. Start with a strong intro to hook your reader into wanting to continue reading. Illustration: Purpose – Clearly demonstrates and supports a point through the use of evidence. Structure – Order of importance: arranges ideas according to their significance Two Tips. Use evidence that is appropriate to your topic as well as your audience. 2. Vary the phrases of illustration you used, it is critical when trying to keep readers engaged Description: Purpose – To make sure your audience is fully immersed in the words on the page by using sensory details. Structure – Spatial Order, depending on the writer, descriptions could go from top to bottom or left to right. Two Tips – 1. Avoid â€Å"empty† descriptors if possible. 2. Use spatial order to organize your descriptive writing. Classification: Purpose – To break broad subjects down into smaller, more manageable, and more specific parts Structure – Organized by breaking it down into subcategories Two Tips – 1. Choose topics you know well when writing this type of essays. 2. Make sure you break down your topic at least three different ways. Process Analysis: Purpose – The purpose is to explain how to do something or how something works. Structure – In chronological order, step by step instructions on how something is accomplished Two Tips – 1. Always have someone else read it to make sure it makes sense. 2. Always use strong details and clear examples Definition: Purpose – The purpose is to simply define something. Structure – It is organized by context, the circumstance, conditions, or settings in which something occurs or exists Two Tips – 1. Avoid terms that are too simple, that lack complexity. 2. you are more likely to write a more interesting essay if you are writing about something you are familiar with. Compare & Contrast: Purpose – To determine how various phenomena are related in terms of origins and results. Structure – The cause-and-effect essay can be organized in two primary ways: 1. Start with the cause(s) and then talk about the effect(s); or 2. Start with the effect(s) and then talk about the causes. Two Tips – 1. As soon as you claim that one cause or effect is more crucial than the others, you have developed a thesis. 2. Be sure to have clear evidence to support the claims that you make. Cause & Effect: Purpose – To convince, motivate or move readers toward a certain point of view or opinion Structure – Structural Components: Intro & thesis, Opposing & qualifying ideas, Strong evidence, Style & tone, Compelling conclusion Two Tips – 1. A productive approach is to persuade your reader to consider your opinion as a valid one, one simply the right one. Avoid forming a thesis based on a negative claim Persuasion: Purpose- Persuasive writing, also referred to as a creative writing or an argument, is a piece of writing in which the writer uses words to convince the reader of his/her view regarding an issue. Structure- Persuasive writing, also referred to as a creative writing or an argument, is a piece of writing in which the writer uses words to convince the reader of his/her view regarding an issue. Two Tips – 1. Do not neglect opposing viewpoints and arguments in the essay. 2. Acknowledging other viewpoints can actually strengthen your own points.

How to Write Emotional Headlines to Get More Shares - CoSchedule

How to Write Emotional Headlines to Get More Shares Here at , we recently hit over 10 million headlines entered into our Headline Analyzer tool. Thats a lot of headlines. With this massive resource, we began wondering what, exactly, made a highly-shared headline so shareable. Could we find a way to predict whether or not a headline would be well-shared? You may be surprised to hear that we found just such a thing. When we combined our massive database of headlines with our social sharing analytics  and top content reports, we were able to get a unique view of the answer to this question.  It all comes down to something called the Emotional Marketing Value (EMV) score. This is the result of a simple test used to provide an actual rating that can be used to judge how well our headline will be received by others. How to Write Emotional Headlines That Get More SharesWrite More Emotional Headlines with This Free Power Words Tear Sheet So, how should you go about writing more emotional headlines? Start by understanding what constitutes as emotional. Copywriter Karl Stepp offers a great list of highly emotional words that he calls power words for emotional selling. As a handy guide,   I have converted them to this handy tear-sheet that you can download right here. Then, Test Your Headlines With 's  Free Headline Analyzer Our free Headline Analyzer  will help you: Use headline types that get the most traction for social shares, traffic, and search engine ranking. Make sure you have the right word balance to write readable headlines that command attention. See the best  word and character length for search engines like Google and email subject lines, while also seeing  how your readers will scan your headlines. Start by visiting the Headline Analyzer page and entering your headline: As you scroll down through your analysis, you'll see previous headlines you wrote for comparison purposes: The next portion will show you your headline score and the different word types in your headline influencing that score. Here at , we always aim for a 70 or higher: Scrolling over your results reveals a tip on how to better incorporate each word type into your headline: Continue to play with headline combinations until you find one that works best. It's free and you can use it as much as you'd like. How Do We Know Emotional Headlines Drive More Shares? We went through a bunch of the headlines in the system and calculated their EMV score. The results were stunning. Posts with a higher emotional value got more shares. Period. What we found was that on average, posts with a higher EMV were shared more often than posts with a lower EMV score. Posts with a high number of shares frequently reached an EMV Score of 30 or 40, several points higher than posts with fewer shares. The results are pretty cool, but how does this score even work? Recommended Reading: Why People Share: The Psychology of Social Sharing How Can The Emotional Value Of A Headline Be Calculated? Emotional marketing value dates back to the 1960s and 1970s when government research scholar Dr. Hakim Chishti was studying the roots of several languages including Persian, Aramaic, Hebrew, Arabic, and Urdu. As it goes, his research found that there are basic underlying harmonics in language that are always interpreted with the same "emotional" reactions. Where dictionary-based meanings can be mistaken, the sound tones themselves are always interpreted the same way in our emotional response. This means that emotional language creates a very predictable response, something that can be very advantageous to marketers. Emotional language creates a very predictable response, something that can be very advantageous in...The Emotional Marketing Value is a score that looks to asses how a group of words follows these emotional harmonics, and how likely they are to elicit an emotional response from a reader. The Emotional Marketing Value Headline Analyzer   is a tool based on the research that is made freely available by the Advanced Marketing Institute. Using it can easily provide you with such a score. Can this tool predict shares? Maybe. The  Emotional Marketing Value Headline Analyzer  is easy to use. Simply copy and paste your headline into the box and it will give you a calculated score of your headline’s EMV Score. Here is the result for the headline of this post: The tool provide a more complete explanation of the score: This score indicates that your headline has a total of 44.44% Emotional Marketing Value (EMV) Words. To put that in perspective, the English language contains approximately 20% EMV words. And for comparison, most professional copywriters' headlines will have 30%-40% EMV Words in their headlines, while the most gifted copywriters will have 50%-75% EMV words in headlines. A perfect score would be 100%, but that is rare unless your headline is less than five words. Scores are also classified by three emotional types – intellectual, empathetic, and spiritual. The institute provides a few details on what each of these emotional types include. As an example, the emotional classification for this post was intellectual – a perfect fit for , as we are looking to promote a product that requires reasoning and/or careful evaluation. After we saw what EMV can  do, we thought  it would be  helpful to build a new headline analyzer. This free tool combines EMV with several other elements we've found drive shares, traffic, and SEO results. Recommended Reading: How to Write Headlines That Drive Traffic, Shares, and Search Results Positive/Happy Emotions Do A Better Job Encouraging Shares Here's what our top 20 most shared blog posts look like based on emotional sentiment: Ten are positive Nine are neutral Just one is negative This is a small data set, but it appears the anticipation of benefits drives more shares. Anticipation is the feeling that we get whenever we find something (like a blog post) that sparks our curiosity. We immediately begin to anticipate the contents of that post and wonder what we might find on the other side. When it comes to anticipation, our emotions will play a big role in how we finally respond to our own curiosity. Anticipating positive (or happy) events sustains the output of dopamine  into the brain’s chemical pathways, and as renowned marketer Neil Patel says  "scientific experiments show that most people anticipate future positive events, as opposed to future negative events. In the absence of anxious/depressive psychological disorders, people automatically anticipate happiness more than they do sadness." Scientific experiments show that most people anticipate future positive events, as opposed to future negative events. – Neil Patel So, this all begins to add up. Not only do emotions cause us to share, but positive emotions seem to add an additional boost. If we look back to the  three emotional types – intellectual, empathetic, and spiritual – we can easily see a distinct trend towards positive emotions and happiness. In short, popular headlines don't only trigger our emotions, but they help us imagine a positive outcome. They help us imagine a better life.

Onsumer behaviour and decision making Essay Example | Topics and Well Written Essays - 2500 words

Onsumer behaviour and decision making - Essay Example It is only a few decades back that consumer behavior emerged as a highly specialized area under marketing. â€Å"Consumer Behaviour is a branch which deals with the various stages a consumer goes through before purchasing products or services for his end use.† (Management Study Guide, 2012) There wasn’t the concept of consumer behavior when Ford started making their cars on assembly line. The only color that the customers could get then on the car was black. But as and when industrialization happened and more and more products came into the market, companies started focusing on the desire and need of the customers. This became more important with the beginning of globalization and when companies started cross border business. The concepts that the marketers were focusing on was market segmentation, targeting and positioning. But in the recent years, the marketing practitioners are puzzled about these concepts. They are doubtful whether these traditional concepts are val id for current marketing environment. The objective of this essay is to analyse the situation in the light of these concepts in the current environment and advise the marketers for the best way to approach customers. Traditional Marketing Practices Segmentation, targeting and positioning are three core concepts of traditional marketing practices. Marketers have been focusing on these concepts to the core of understanding the consumer behaviour and introducing products that the customers want. Segmentation: Market segmentation is the process of identifying and targeting the right customers. â€Å"It is about identifying the specific needs and wants of customer groups and then using those insights into providing products and services which meet customer needs.† (Riley, 2010) Marketers segment the market because the needs and wants differ from one customer to the other. But there definitely can be a group with common characteristics which is in other words called a segment. The most common kinds of segmentation are geographic, demographic, behavioural and psychographic. Geographic segmentation groups customers based on customer location and region. Demographic segmentation does it based on age, gender, occupation, and other demographic factors. Behavioural segmentation divides customers based on the customer behaviours and psychographic segmentation does it based on the personality and lifestyle of the customers. Debates have emerged recently regarding the relevance of market segmentation in the modern marketing environment. The behavioral aspects of customers are changing in such a way that they are not limited by the demographic, lifestyle, or other segmentation factors. An example for this is the initial failure of the world’s cheapest car Tata Nano. Tata segmented the market and targeted the Nano car to the common man. Least importance was given to value of the product. But when the car was actually launched in the market, it made terrible low s ales. When the company made a post launch market study, it was understood that the customers does not want a car that is of least value and the one that is tagged as a cheapest car. The company now revamped the car and entirely changed its marketing strategy and experienced success. (Cleveland, 2011) Targeting: Targeting is the activity that follows segmentation. Targeting is the process of aiming the market that has been identified through the segmentation process. â€Å"Target Marketing refers to a concept in marketing which

EasyBuys' Mobile On-line Shopping Project Essay

EasyBuys' Mobile On-line Shopping Project - Essay Example However, no one in the company, IT department included, is familiar with the mobile application and the different platforms of mobile. Due to these facts, this report will help the EasyBuys’ management and the IT department as a guide through the MOSA project. EasyBuys’ management should pay keen attention on the agile approaches as will be illustrated in this report, which aims to analyze the approaches of agile, their strengths and weaknesses and recommendation for adoption. Agile approaches have emerged so as the changes needed for development may be adopted quickly and with ease. This is in contrary to the non agile approaches which are plan driven and traditional. The main idea behind the agile approaches is to release early the working software via responding quickly to the alterations in specifications through the use of code refactoring, collaborative techniques, customer involvement, and test driven development. There are various agile approaches that can be us ed by companies such as the EasyBuys, however the focus is the same as they all emphasize on efficiency and effectiveness, and therefore in this report, we will put emphasis on the Scrum agile approach (Glass, 2001). Scrum is a business oriented framework used for managing development of software process. This agile approach was created by Jeff Sutherland and Ken Scwaber. It is an iterative, incremental that uses using rolling wave planning in order to determine, identify and prioritize project requirements. The team, such as the IT department for this report, works on the requirements in a prioritized manner in order to deliver feature of the highest value as possible. Some of the areas that the Scrum approach puts emphasis during implementation include: customer collaboration when doing business, individual interactions when using tools and processes in the project, response to change over the abrupt need by the market, and the working software for reasons of comprehensive documen tation (Fowler, 2000). The Scrum agile approach has defined principles and values that the practitioners, the IT department, will have to follow during its implementation as a guide. The Scrum agile approach has various strengths and reasons that lead to great demand by other companies, EasyBuys’ management, included. Some of the strengths that the management are likely to derive from the agile approach include: better management of priorities of change, better business IT alignment, high acceleration of time to market, enhances quality of software, and increasing company productivity. These strengths give the Scrum agile approach an upper hand for adoption and implementation in the company. The approach however demands that, for successful implementation, the project for which the agile approach is being adopted must be planned and defined, executed as detailed in the plan, and the management of the project must monitor and control the results (Highsmith, 2000). For instance , during the adoption of this Scrum agile approach, the EasyBuys’ management and the IT department will, from the outset of the project, work closely with their customers in order to understand the vision for the project, how the newly updated systems will be used, and how the projects support the goals of the business. In addition, this agile approach demands that